The Resource 9 brand shaastras : nine successful brand strategies to build winning brands, Jagdeep Kapoor, (electronic resource)

9 brand shaastras : nine successful brand strategies to build winning brands, Jagdeep Kapoor, (electronic resource)

Label
9 brand shaastras : nine successful brand strategies to build winning brands
Title
9 brand shaastras
Title remainder
nine successful brand strategies to build winning brands
Statement of responsibility
Jagdeep Kapoor
Creator
Subject
Genre
Language
  • eng
  • eng
Summary
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1960-
http://library.link/vocab/creatorName
Kapoor, Jagdeep
Dewey number
658.8/27
Index
no index present
Language note
English
LC call number
HD69.B7
LC item number
K3725 2009
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Response Books
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Customer relations
Label
9 brand shaastras : nine successful brand strategies to build winning brands, Jagdeep Kapoor, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 - The Need Shaastra: Brand Category Growth Strategy; 2 - The Seed Shaastra: Brand Idea Growth Strategy; 3 - The Heed Shaastra: Brand Awareness Growth Strategy; 4 - The Deed Shaastra: Brand Trials Growth Strategy; 5 - The Feed Shaastra: Brand Repeats Growth Strategy; 6 - The Speed Shaastra: Brand Sales Growth Strategy; 7 - The Creed Shaastra: Brand Trust Growth Strategy; 8 - The Breed Shaastra: Brand Market Share Growth Strategy; 9 - The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (105 p.)
Form of item
online
Isbn
9789352802555
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)1000000000807988
  • (EBL)475954
  • (OCoLC)555879861
  • (SSID)ssj0000333810
  • (PQKBManifestationID)12091753
  • (PQKBTitleCode)TC0000333810
  • (PQKBWorkID)10377282
  • (PQKB)10829973
  • (MiAaPQ)EBC475954
  • (EXLCZ)991000000000807988
Label
9 brand shaastras : nine successful brand strategies to build winning brands, Jagdeep Kapoor, (electronic resource)
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 - The Need Shaastra: Brand Category Growth Strategy; 2 - The Seed Shaastra: Brand Idea Growth Strategy; 3 - The Heed Shaastra: Brand Awareness Growth Strategy; 4 - The Deed Shaastra: Brand Trials Growth Strategy; 5 - The Feed Shaastra: Brand Repeats Growth Strategy; 6 - The Speed Shaastra: Brand Sales Growth Strategy; 7 - The Creed Shaastra: Brand Trust Growth Strategy; 8 - The Breed Shaastra: Brand Market Share Growth Strategy; 9 - The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (105 p.)
Form of item
online
Isbn
9789352802555
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)1000000000807988
  • (EBL)475954
  • (OCoLC)555879861
  • (SSID)ssj0000333810
  • (PQKBManifestationID)12091753
  • (PQKBTitleCode)TC0000333810
  • (PQKBWorkID)10377282
  • (PQKB)10829973
  • (MiAaPQ)EBC475954
  • (EXLCZ)991000000000807988

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