The Resource A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics, by Marko Sarstedt, Erik Mooi, (electronic resource)

A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics, by Marko Sarstedt, Erik Mooi, (electronic resource)

Label
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
Title
A Concise Guide to Market Research
Title remainder
The Process, Data, and Methods Using IBM SPSS Statistics
Statement of responsibility
by Marko Sarstedt, Erik Mooi
Creator
Contributor
Author
Author
Subject
Language
  • eng
  • eng
Summary
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Member of
http://library.link/vocab/creatorName
Sarstedt, Marko
Dewey number
658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • ULy8ZhIvtAA
  • _p-nB9BkP_w
Image bit depth
0
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Mooi, Erik.
Series statement
Springer Texts in Business and Economics,
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Statistics
  • Marketing
  • Management
  • Statistics for Business, Management, Economics, Finance, Insurance
Label
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics, by Marko Sarstedt, Erik Mooi, (electronic resource)
Instantiates
Publication
Note
Bibliographic Level Mode of Issuance: Monograph
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index
Dimensions
unknown
Edition
2nd ed. 2014.
Extent
1 online resource (XXII, 347 p. 119 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783642539657
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-642-53965-7
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000212018
  • (DE-He213)978-3-642-53965-7
  • (SSID)ssj0001295388
  • (PQKBManifestationID)11855709
  • (PQKBTitleCode)TC0001295388
  • (PQKBWorkID)11342407
  • (PQKB)10437698
  • (EXLCZ)993710000000212018
Label
A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics, by Marko Sarstedt, Erik Mooi, (electronic resource)
Publication
Note
Bibliographic Level Mode of Issuance: Monograph
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index
Dimensions
unknown
Edition
2nd ed. 2014.
Extent
1 online resource (XXII, 347 p. 119 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783642539657
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-642-53965-7
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000212018
  • (DE-He213)978-3-642-53965-7
  • (SSID)ssj0001295388
  • (PQKBManifestationID)11855709
  • (PQKBTitleCode)TC0001295388
  • (PQKBWorkID)11342407
  • (PQKB)10437698
  • (EXLCZ)993710000000212018

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