The Resource A cognitive psychology of mass communication, Richard Jackson Harris. --

A cognitive psychology of mass communication, Richard Jackson Harris. --

Label
A cognitive psychology of mass communication
Title
A cognitive psychology of mass communication
Statement of responsibility
Richard Jackson Harris. --
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Harris, Richard Jackson
Dewey number
302.23/01/9
Index
index present
LC call number
P96.P75
LC item number
H37 1994
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Mass media
Label
A cognitive psychology of mass communication, Richard Jackson Harris. --
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 262-298) and index
Contents
1. Mass Communication in Our Lives. What Is Mass Communication? Media Use -- 2. Research and Theory in Mass Communication. Media Research Frameworks. Theories of Mass Communication. Other Psychological Aspects of Media. Media as Perceived Reality -- 3. Portrayals of Groups: Learning About People. Portrayals of the Sexes. The Four Stages of Minority Portrayals. African Americans. Hispanic Images. Native Americans. Asian Americans. Arabs and Arab Americans. The Aging Person. Occupational Groups -- 4. Advertising: Do the Messages Go By or Do We Go Buy? Historical Background. Types of Ads. Psychological Appeals in Advertising. Ads as Information to be Processed. Deceptive Advertising. Children's Advertising. Sex in Advertising -- 5. Values: Rights and Wrongs in the Media. Family Values. Economic Values. Religion -- 6. Sports and Media: Marriage or Conquest? History of Sports in Media. How TV has Changed Sports. Psychological Issues in Sports and Media -- 7. News: More Than Reporting. The Rise of TV News. What is News? News Media as Creating a Perceived Reality. Effects of News -- Conclusion: Fiction Becomes Reality -- 8. Politics: Using News and Advertising to Win Elections. Coverage of Political Campaigns. Candidates' Use of News Media. Political Advertising. Television as Cultivator of Political Moderation -- 9. Violence: Does All That Mayhem Matter? Psychological Effects of Media Violence. Longitudinal Studies. Helping Children Deal With Violent Television -- 10. Sex in Media: What Are We Turning On To? The Nature of Sex in Media. Effects of Viewing Media Sex. Sexual Violence. The Pornography Commissions -- 11. Prosocial Media: Helping Media, Helping People. Prosocial Children's Television. Prosocial Adult Television. Media Use in Social Marketing -- 12. Living Constructively with Media. Comparison of Different Media. Media Literacy. Influencing the Media. Reporting Media Research to the Public. Looking Toward the Future
Dimensions
24 cm.
Edition
2nd ed. --
Extent
xv, 313 p.
Isbn
9780805812640
Lccn
93023939
System control number
  • (CaMWU)u500392-01umb_inst
  • (Sirsi) ABN-1496
  • (OCoLC)28222063
Label
A cognitive psychology of mass communication, Richard Jackson Harris. --
Publication
Bibliography note
Includes bibliographical references (p. 262-298) and index
Contents
1. Mass Communication in Our Lives. What Is Mass Communication? Media Use -- 2. Research and Theory in Mass Communication. Media Research Frameworks. Theories of Mass Communication. Other Psychological Aspects of Media. Media as Perceived Reality -- 3. Portrayals of Groups: Learning About People. Portrayals of the Sexes. The Four Stages of Minority Portrayals. African Americans. Hispanic Images. Native Americans. Asian Americans. Arabs and Arab Americans. The Aging Person. Occupational Groups -- 4. Advertising: Do the Messages Go By or Do We Go Buy? Historical Background. Types of Ads. Psychological Appeals in Advertising. Ads as Information to be Processed. Deceptive Advertising. Children's Advertising. Sex in Advertising -- 5. Values: Rights and Wrongs in the Media. Family Values. Economic Values. Religion -- 6. Sports and Media: Marriage or Conquest? History of Sports in Media. How TV has Changed Sports. Psychological Issues in Sports and Media -- 7. News: More Than Reporting. The Rise of TV News. What is News? News Media as Creating a Perceived Reality. Effects of News -- Conclusion: Fiction Becomes Reality -- 8. Politics: Using News and Advertising to Win Elections. Coverage of Political Campaigns. Candidates' Use of News Media. Political Advertising. Television as Cultivator of Political Moderation -- 9. Violence: Does All That Mayhem Matter? Psychological Effects of Media Violence. Longitudinal Studies. Helping Children Deal With Violent Television -- 10. Sex in Media: What Are We Turning On To? The Nature of Sex in Media. Effects of Viewing Media Sex. Sexual Violence. The Pornography Commissions -- 11. Prosocial Media: Helping Media, Helping People. Prosocial Children's Television. Prosocial Adult Television. Media Use in Social Marketing -- 12. Living Constructively with Media. Comparison of Different Media. Media Literacy. Influencing the Media. Reporting Media Research to the Public. Looking Toward the Future
Dimensions
24 cm.
Edition
2nd ed. --
Extent
xv, 313 p.
Isbn
9780805812640
Lccn
93023939
System control number
  • (CaMWU)u500392-01umb_inst
  • (Sirsi) ABN-1496
  • (OCoLC)28222063

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