The Resource Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation, edited by Alexander Brem, Éric Viardot, (electronic resource)

Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation, edited by Alexander Brem, Éric Viardot, (electronic resource)

Label
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Title
Adoption of Innovation
Title remainder
Balancing Internal and External Stakeholders in the Marketing of Innovation
Statement of responsibility
edited by Alexander Brem, Éric Viardot
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike
Dewey number
  • 330
  • 658.4092
  • 658.8
  • 658514
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • meX3xXdQdwQ
  • Z782ZwsHfqo
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Brem, Alexander.
  • Viardot, Éric.
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Leadership
  • Marketing
  • Innovation/Technology Management
  • Business Strategy/Leadership
Label
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation, edited by Alexander Brem, Éric Viardot, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (230 p.)
Form of item
online
Isbn
9783319145235
Media category
computer
Media type code
c
Other control number
10.1007/978-3-319-14523-5
Specific material designation
remote
System control number
  • (CKB)3710000000394721
  • (EBL)2094278
  • (SSID)ssj0001500696
  • (PQKBManifestationID)11852498
  • (PQKBTitleCode)TC0001500696
  • (PQKBWorkID)11536254
  • (PQKB)10652267
  • (DE-He213)978-3-319-14523-5
  • (MiAaPQ)EBC2094278
  • (EXLCZ)993710000000394721
Label
Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation, edited by Alexander Brem, Éric Viardot, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (230 p.)
Form of item
online
Isbn
9783319145235
Media category
computer
Media type code
c
Other control number
10.1007/978-3-319-14523-5
Specific material designation
remote
System control number
  • (CKB)3710000000394721
  • (EBL)2094278
  • (SSID)ssj0001500696
  • (PQKBManifestationID)11852498
  • (PQKBTitleCode)TC0001500696
  • (PQKBWorkID)11536254
  • (PQKB)10652267
  • (DE-He213)978-3-319-14523-5
  • (MiAaPQ)EBC2094278
  • (EXLCZ)993710000000394721

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