Borrow it
- Albert D. Cohen Management Library
- Architecture/Fine Arts Library
- Archives and Special Collections
- Bibliothèque Alfred-Monnin (Université de Saint-Boniface)
- Bill Larson Library (Grace Hospital)
- Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)
- Concordia Hospital Library
- Donald W. Craik Engineering Library
- E.K. Williams Law Library
- Eckhardt-Gramatté Music Library
- Elizabeth Dafoe Library
- Fr. H. Drake Library (St. Paul's College)
- J.W. Crane Memorial Library (Deer Lodge Centre)
- Libraries Annex (not open to the public; please see web page for details)
- Neil John Maclean Health Sciences Library
- Sciences and Technology Library
- Seven Oaks General Hospital Library
- Sister St. Odilon Library (Misericordia Health Centre)
- St. John's College Library
- Victoria General Hospital Library
- William R Newman Library (Agriculture)
The Resource Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)
Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)
Resource Information
The item Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Manitoba Libraries.This item is available to borrow from all library branches.
Resource Information
The item Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Manitoba Libraries.
This item is available to borrow from all library branches.
- Summary
- This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world. Contents Going Beyond: Persuading the Consumer with New Advertising Formats Getting Inside the Game: Effectiveness of In-Game Advertising How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles Doing Good: Corporate Social Responsibility and Consumer Protection Let them Talk: How to Increase and Evaluate Word of Mouth It’s All about Context: Situational Influences on Advertising Effects Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas. The Editors Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium. Liselot Hudders is Assistant Professor of Marketing Communication and Consumer Behavior at Ghent University, Belgium. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany
- Language
- eng
- Edition
- 1st ed. 2018.
- Extent
- 1 online resource (354 pages).
- Contents
-
- Going Beyond: Persuading the Consumer with New Advertising Formats
- Getting Inside the Game: Effectiveness of In-Game Advertising
- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles
- Doing Good: Corporate Social Responsibility and Consumer Protection
- Let them Talk: How to Increase and Evaluate Word of Mouth
- It’s All about Context: Situational Influences on Advertising Effects
- Isbn
- 9783658226817
- Label
- Advances in Advertising Research IX : Power to Consumers
- Title
- Advances in Advertising Research IX
- Title remainder
- Power to Consumers
- Statement of responsibility
- edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
- Language
- eng
- Summary
- This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world. Contents Going Beyond: Persuading the Consumer with New Advertising Formats Getting Inside the Game: Effectiveness of In-Game Advertising How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles Doing Good: Corporate Social Responsibility and Consumer Protection Let them Talk: How to Increase and Evaluate Word of Mouth It’s All about Context: Situational Influences on Advertising Effects Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas. The Editors Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium. Liselot Hudders is Assistant Professor of Marketing Communication and Consumer Behavior at Ghent University, Belgium. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany
- Dewey number
- 659.105
- http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
-
- ck99pXFD00I
- jBlszMhW2wE
- 5PiK-Lfsn8w
- LC call number
- HF5415.1255
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Cauberghe, Verolien.
- Hudders, Liselot.
- Eisend, Martin.
- Series statement
- European Advertising Academy,
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Motivation research (Marketing)
- Internet marketing
- Branding
- Consumer Behavior
- Online Marketing/Social Media
- Label
- Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects
- Dimensions
- unknown
- Edition
- 1st ed. 2018.
- Extent
- 1 online resource (354 pages).
- Form of item
- online
- Isbn
- 9783658226817
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Other control number
- 10.1007/978-3-658-22681-7
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
-
- (CKB)3850000000032761
- (MiAaPQ)EBC5448130
- (DE-He213)978-3-658-22681-7
- (EXLCZ)993850000000032761
- Label
- Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)
- Carrier category
- online resource
- Carrier category code
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects
- Dimensions
- unknown
- Edition
- 1st ed. 2018.
- Extent
- 1 online resource (354 pages).
- Form of item
- online
- Isbn
- 9783658226817
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
- c
- Other control number
- 10.1007/978-3-658-22681-7
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
-
- (CKB)3850000000032761
- (MiAaPQ)EBC5448130
- (DE-He213)978-3-658-22681-7
- (EXLCZ)993850000000032761
Library Locations
-
Albert D. Cohen Management LibraryBorrow it181 Freedman Crescent, Winnipeg, MB, R3T 5V4, CA49.807878 -97.129961
-
-
Archives and Special CollectionsBorrow it25 Chancellors Circle (Elizabeth Dafoe Library), Room 330, Winnipeg, MB, R3T 2N2, CA49.809961 -97.131878
-
Bibliothèque Alfred-Monnin (Université de Saint-Boniface)Borrow it200, avenue de la Cathédrale, Local 2110, Winnipeg, MB, R2H 0H7, CA49.888861 -97.119735
-
Bill Larson Library (Grace Hospital)Borrow it300 Booth Drive, G-227, Winnipeg, MB, R3J 3M7, CA49.882400 -97.276436
-
Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)Borrow it409 Tache Avenue, Winnipeg, MB, R2H 2A6, CA49.883388 -97.126050
-
Concordia Hospital LibraryBorrow it1095 Concordia Avenue, Winnipeg, MB, R2K 3S8, CA49.913252 -97.064683
-
Donald W. Craik Engineering LibraryBorrow it75B Chancellors Circle (Engineering Building E3), Room 361, Winnipeg, MB, R3T 2N2, CA49.809053 -97.133292
-
-
Eckhardt-Gramatté Music LibraryBorrow it136 Dafoe Road (Taché Arts Complex), Room 257, Winnipeg, MB, R3T 2N2, CA49.807964 -97.132222
-
Elizabeth Dafoe LibraryBorrow it25 Chancellors Circle, Winnipeg, MB, R3T 2N2, CA49.809961 -97.131878
-
Fr. H. Drake Library (St. Paul's College)Borrow it70 Dysart Road, Winnipeg, MB, R3T 2M6, CA49.810605 -97.138184
-
J.W. Crane Memorial Library (Deer Lodge Centre)Borrow it2109 Portage Avenue, Winnipeg, MB, R3J 0L3, CA49.878000 -97.235520
-
Libraries Annex (not open to the public; please see web page for details)Borrow it25 Chancellors Circle (in the Elizabeth Dafoe Library), Winnipeg, MB, R3T 2N2, CA49.809961 -97.131878
-
Neil John Maclean Health Sciences LibraryBorrow it727 McDermot Avenue (Brodie Centre), 200 Level, Winnipeg, MB, R3E 3P5, CA49.903563 -97.160554
-
Sciences and Technology LibraryBorrow it186 Dysart Road, Winnipeg, MB, R3T 2M8, CA49.811526 -97.133257
-
Seven Oaks General Hospital LibraryBorrow it2300 McPhillips Street, Winnipeg, MB, R2V 3M3, CA49.955177 -97.148865
-
Sister St. Odilon Library (Misericordia Health Centre)Borrow it99 Cornish Avenue, Winnipeg, MB, R3C 1A2, CA49.879592 -97.160425
-
-
Victoria General Hospital LibraryBorrow it2340 Pembina Highway, Winnipeg, MB, R3T 2E8, CA49.806755 -97.152739
-
William R Newman Library (Agriculture)Borrow it66 Dafoe Road, Winnipeg, MB, R3T 2R3, CA49.806936 -97.135525
Library Links
Embed (Experimental)
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lib.umanitoba.ca/portal/Advances-in-Advertising-Research-IX--Power-to/GIZQCup0kII/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lib.umanitoba.ca/portal/Advances-in-Advertising-Research-IX--Power-to/GIZQCup0kII/">Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lib.umanitoba.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lib.umanitoba.ca/">University of Manitoba Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lib.umanitoba.ca/portal/Advances-in-Advertising-Research-IX--Power-to/GIZQCup0kII/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lib.umanitoba.ca/portal/Advances-in-Advertising-Research-IX--Power-to/GIZQCup0kII/">Advances in Advertising Research IX : Power to Consumers, edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lib.umanitoba.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lib.umanitoba.ca/">University of Manitoba Libraries</a></span></span></span></span></div>
