The Resource Advances in Advertising Research (Vol. III) : Current Insights and Future Trends, edited by Martin Eisend, Tobias Langner, Shintaro Okazaki, (electronic resource)

Advances in Advertising Research (Vol. III) : Current Insights and Future Trends, edited by Martin Eisend, Tobias Langner, Shintaro Okazaki, (electronic resource)

Label
Advances in Advertising Research (Vol. III) : Current Insights and Future Trends
Title
Advances in Advertising Research (Vol. III)
Title remainder
Current Insights and Future Trends
Statement of responsibility
edited by Martin Eisend, Tobias Langner, Shintaro Okazaki
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
Member of
Dewey number
658.81
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • 5PiK-Lfsn8w
  • RM9HLtNvVlA
  • Gz0lctcPHo0
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Eisend, Martin.
  • Langner, Tobias.
  • Okazaki, Shintaro.
Series statement
European Advertising Academy,
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Advances in Advertising Research (Vol. III) : Current Insights and Future Trends, edited by Martin Eisend, Tobias Langner, Shintaro Okazaki, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships
Dimensions
unknown
Extent
1 online resource (418 p.)
Form of item
online
Isbn
9786613945075
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8349-4291-3
Specific material designation
remote
System control number
  • (CKB)2670000000535816
  • (EBL)994191
  • (OCoLC)810546485
  • (SSID)ssj0000826774
  • (PQKBManifestationID)11459627
  • (PQKBTitleCode)TC0000826774
  • (PQKBWorkID)10821224
  • (PQKB)10267144
  • (DE-He213)978-3-8349-4291-3
  • (MiAaPQ)EBC994191
  • (EXLCZ)992670000000535816
Label
Advances in Advertising Research (Vol. III) : Current Insights and Future Trends, edited by Martin Eisend, Tobias Langner, Shintaro Okazaki, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships
Dimensions
unknown
Extent
1 online resource (418 p.)
Form of item
online
Isbn
9786613945075
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8349-4291-3
Specific material designation
remote
System control number
  • (CKB)2670000000535816
  • (EBL)994191
  • (OCoLC)810546485
  • (SSID)ssj0000826774
  • (PQKBManifestationID)11459627
  • (PQKBTitleCode)TC0000826774
  • (PQKBWorkID)10821224
  • (PQKB)10267144
  • (DE-He213)978-3-8349-4291-3
  • (MiAaPQ)EBC994191
  • (EXLCZ)992670000000535816

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