The Resource Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)

Label
Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
Title
Advances in Advertising Research (Vol. IV)
Title remainder
The Changing Roles of Advertising
Statement of responsibility
edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain
Member of
Dewey number
659.1
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • xPUQrmvX5Uc
  • rjaJvvGO0AU
  • Gz0lctcPHo0
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Rosengren, Sara.
  • Dahlén, Micael.
  • Okazaki, Shintaro.
Series statement
European Advertising Academy,
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising
Dimensions
unknown
Edition
1st ed. 2013.
Extent
1 online resource (406 p.)
Form of item
online
Isbn
9783658023652
Media category
computer
Media type code
c
Other control number
10.1007/978-3-658-02365-2
Specific material designation
remote
System control number
  • (CKB)2670000000371297
  • (EBL)1317200
  • (OCoLC)847735331
  • (SSID)ssj0000904247
  • (PQKBManifestationID)11447718
  • (PQKBTitleCode)TC0000904247
  • (PQKBWorkID)10921576
  • (PQKB)11215146
  • (DE-He213)978-3-658-02365-2
  • (MiAaPQ)EBC1317200
  • (EXLCZ)992670000000371297
Label
Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising, edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising
Dimensions
unknown
Edition
1st ed. 2013.
Extent
1 online resource (406 p.)
Form of item
online
Isbn
9783658023652
Media category
computer
Media type code
c
Other control number
10.1007/978-3-658-02365-2
Specific material designation
remote
System control number
  • (CKB)2670000000371297
  • (EBL)1317200
  • (OCoLC)847735331
  • (SSID)ssj0000904247
  • (PQKBManifestationID)11447718
  • (PQKBTitleCode)TC0000904247
  • (PQKBWorkID)10921576
  • (PQKB)11215146
  • (DE-He213)978-3-658-02365-2
  • (MiAaPQ)EBC1317200
  • (EXLCZ)992670000000371297

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