The Resource Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice, edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend, (electronic resource)

Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice, edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend, (electronic resource)

Label
Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice
Title
Advances in Advertising Research (Vol. VII)
Title remainder
Bridging the Gap between Advertising Academia and Practice
Statement of responsibility
edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend
Contributor
Editor
Editor
Subject
Language
eng
Summary
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia. Contents • Online Advertising/Social Networks • Consumer Responses to Advertising • Culture and Advertising Target Groups • Researchers, instructors, students, and practitioners in the fields of advertising, communication, marketing and media management. The Editors George Christodoulides is Professor of Marketing and Assistant Dean for Research at Birkbeck, University of London. Anastasia Stathopoulou is Lecturer in Marketing at Birkbeck, University of London. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany
Member of
Dewey number
650
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • 02wh0687zgk
  • _bBot0hA-Wo
  • 5PiK-Lfsn8w
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Christodoulides, George.
  • Stathopoulou, Anastasia.
  • Eisend, Martin.
Series statement
European Advertising Academy,
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice, edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising
Dimensions
unknown
Edition
1st ed. 2017.
Extent
1 online resource (315 p.)
Form of item
online
Isbn
9783658152208
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-15220-8
Specific material designation
remote
System control number
  • (CKB)3710000000837640
  • (EBL)4654017
  • (DE-He213)978-3-658-15220-8
  • (MiAaPQ)EBC4654017
  • (EXLCZ)993710000000837640
Label
Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice, edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend, (electronic resource)
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising
Dimensions
unknown
Edition
1st ed. 2017.
Extent
1 online resource (315 p.)
Form of item
online
Isbn
9783658152208
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-15220-8
Specific material designation
remote
System control number
  • (CKB)3710000000837640
  • (EBL)4654017
  • (DE-He213)978-3-658-15220-8
  • (MiAaPQ)EBC4654017
  • (EXLCZ)993710000000837640

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