The Resource Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, (electronic resource)

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, (electronic resource)

Label
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Title
Advances in National Brand and Private Label Marketing
Title remainder
Fifth International Conference, 2018
Statement of responsibility
edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
Contributor
Editor
Editor
Subject
Language
eng
Summary
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application – such as consumer decision-making, premium private labels, digital transformation, ethical aspects, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of theoretical and methodological approaches. This volume presents the proceedings of this 2018 NB&PL marketing conference in a collection of original and relevant contributions:
Member of
Dewey number
658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • NbHAQQOIxXQ
  • amM-Dj4SU4c
  • nSz2OrUK1wg
Image bit depth
0
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Martínez-López, Francisco J.
  • Gázquez-Abad, Juan Carlos.
  • Chernev, Alexander.
Series statement
Springer Proceedings in Business and Economics,
http://library.link/vocab/subjectName
  • Marketing
  • Applied psychology
  • E-business
  • Trade
  • Leadership
  • Marketing
  • Industrial and Organizational Psychology
  • e-Business/e-Commerce
  • Trade
  • Business Strategy/Leadership
Label
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319920849
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-92084-9
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000004243998
  • (DE-He213)978-3-319-92084-9
  • (MiAaPQ)EBC5406527
  • (EXLCZ)994100000004243998
Label
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (XIII, 176 p. 14 illus., 6 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319920849
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-92084-9
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000004243998
  • (DE-He213)978-3-319-92084-9
  • (MiAaPQ)EBC5406527
  • (EXLCZ)994100000004243998

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