The Resource Advertising basics! : a resource guide for beginners, J.V. Vilanilam, A.K. Varghese, (electronic resource)

Advertising basics! : a resource guide for beginners, J.V. Vilanilam, A.K. Varghese, (electronic resource)

Label
Advertising basics! : a resource guide for beginners
Title
Advertising basics!
Title remainder
a resource guide for beginners
Statement of responsibility
J.V. Vilanilam, A.K. Varghese
Creator
Contributor
Subject
Genre
Language
  • eng
  • eng
Summary
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Vilanilam, John V
Dewey number
659.1
Index
index present
Language note
English
LC call number
HF5823
LC item number
.V49 2004
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Varghese, A. K.
Series statement
Response Books
http://library.link/vocab/subjectName
  • Advertising
  • Advertising agencies
Label
Advertising basics! : a resource guide for beginners, J.V. Vilanilam, A.K. Varghese, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references ([159]-160) and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future
Dimensions
unknown
Extent
1 online resource (213 p.)
Form of item
online
Isbn
9781282425323
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)1000000000806611
  • (EBL)475924
  • (OCoLC)554530602
  • (SSID)ssj0000334421
  • (PQKBManifestationID)11241559
  • (PQKBTitleCode)TC0000334421
  • (PQKBWorkID)10271048
  • (PQKB)10391496
  • (MiAaPQ)EBC475924
  • (EXLCZ)991000000000806611
Label
Advertising basics! : a resource guide for beginners, J.V. Vilanilam, A.K. Varghese, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references ([159]-160) and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future
Dimensions
unknown
Extent
1 online resource (213 p.)
Form of item
online
Isbn
9781282425323
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)1000000000806611
  • (EBL)475924
  • (OCoLC)554530602
  • (SSID)ssj0000334421
  • (PQKBManifestationID)11241559
  • (PQKBTitleCode)TC0000334421
  • (PQKBWorkID)10271048
  • (PQKB)10391496
  • (MiAaPQ)EBC475924
  • (EXLCZ)991000000000806611

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