The Resource An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations, by Dominik Kemsa, (electronic resource)

An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations, by Dominik Kemsa, (electronic resource)

Label
An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations
Title
An Investor’s Perspective on Marketing Excellence
Title remainder
How Objective Marketing Indicants Can Complement Firm Valuations
Statement of responsibility
by Dominik Kemsa
Creator
Author
Author
Subject
Language
eng
Summary
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard. Contents Resource-Based Theory and Marketing Excellence Role of Marketing in Investment Decisions Identification of Relevant Literature Description of Conceptualization Development and Evaluation of Secondary Data Indicants Aggregation of Developed Indicants to MEXC Dashboard Target Groups Researchers and students predominantly in the area of marketing & sales, but also in the areas of finance and accounting (interface to company valuation) Consultants and experts in the field of marketing & sales The Author Dominik Kemsa worked as a student research assistant and tutor for Prof. Dr. Dr. h.c. mult. Christian Homburg at the chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim. Upon graduation in 2017, he started working at an international management consulting firm
Member of
http://library.link/vocab/creatorName
Kemsa, Dominik
Dewey number
658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
J5LEM8sy-j4
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
Series statement
BestMasters,
http://library.link/vocab/subjectName
  • Marketing
  • Sales management
  • Accounting
  • Marketing
  • Sales/Distribution
  • Financial Accounting
Label
An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations, by Dominik Kemsa, (electronic resource)
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Resource-Based Theory and Marketing Excellence -- Role of Marketing in Investment Decisions -- Identification of Relevant Literature -- Description of Conceptualization -- Development and Evaluation of Secondary Data Indicants -- Aggregation of Developed Indicants to MEXC Dashboard
Dimensions
unknown
Edition
1st ed. 2019.
Extent
1 online resource (125 pages)
Form of item
online
Isbn
9783658247041
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-24704-1
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)4100000007223467
  • (MiAaPQ)EBC5622501
  • (DE-He213)978-3-658-24704-1
  • (EXLCZ)994100000007223467
Label
An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations, by Dominik Kemsa, (electronic resource)
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Resource-Based Theory and Marketing Excellence -- Role of Marketing in Investment Decisions -- Identification of Relevant Literature -- Description of Conceptualization -- Development and Evaluation of Secondary Data Indicants -- Aggregation of Developed Indicants to MEXC Dashboard
Dimensions
unknown
Edition
1st ed. 2019.
Extent
1 online resource (125 pages)
Form of item
online
Isbn
9783658247041
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-24704-1
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)4100000007223467
  • (MiAaPQ)EBC5622501
  • (DE-He213)978-3-658-24704-1
  • (EXLCZ)994100000007223467

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