The Resource And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials, (electronic resource)

And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials, (electronic resource)

Label
And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials
Title
And Now a Few Laughs from Our Sponsor
Title remainder
The Best of Fifty Years of Radio Commercials
Creator
Subject
Genre
Language
eng
Summary
Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiencesAnd Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Oakner, Larry
Dewey number
659.142
LC call number
HF6146.B74 -- O16 2002eb
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Broadcast advertising
  • Wit and humor in advertising
Label
And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials, (electronic resource)
Link
http://umanitoba.eblib.com/patron/FullRecord.aspx?p=139896
Instantiates
Publication
Note
Description based upon print version of record
Contents
  • And Now a Few Laughs from Our Sponsor; Contents; Preface: When I First Tuned In; Acknowledgments; Introduction: Laughter Is Good for Business; 1 When Advertising First Got Funny; 2 Piels Beer: The Fresh and Timely Humor of Bob and Ray ; 3 Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously ; 4 Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy; 5 Blue Nun Wine: Stiller and Meara Give a Product a Personality; 6 Time Magazine: Dick and Bert Showcase Fanatical Devotion; 7 Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk
  • 8 Molson Beer: Anne Winn and Garrett Brown Understand Good Timing9 Motel 6: The Richards Group Leaves a Light On for the Brand; 10 Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer; 11 Have You Heard the Latest?: The Fundamentals of Radio's Future; Bibliography ; Contacts ; CD Tracks and Credits ; Index ; About the Author
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (239 p.)
Form of item
electronic
Isbn
9780471263296
Specific material designation
remote
System control number
  • EBL139896
  • (OCoLC)53900873
  • (AU-PeEL)EBL139896
Label
And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials, (electronic resource)
Link
http://umanitoba.eblib.com/patron/FullRecord.aspx?p=139896
Publication
Note
Description based upon print version of record
Contents
  • And Now a Few Laughs from Our Sponsor; Contents; Preface: When I First Tuned In; Acknowledgments; Introduction: Laughter Is Good for Business; 1 When Advertising First Got Funny; 2 Piels Beer: The Fresh and Timely Humor of Bob and Ray ; 3 Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously ; 4 Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy; 5 Blue Nun Wine: Stiller and Meara Give a Product a Personality; 6 Time Magazine: Dick and Bert Showcase Fanatical Devotion; 7 Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk
  • 8 Molson Beer: Anne Winn and Garrett Brown Understand Good Timing9 Motel 6: The Richards Group Leaves a Light On for the Brand; 10 Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer; 11 Have You Heard the Latest?: The Fundamentals of Radio's Future; Bibliography ; Contacts ; CD Tracks and Credits ; Index ; About the Author
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (239 p.)
Form of item
electronic
Isbn
9780471263296
Specific material designation
remote
System control number
  • EBL139896
  • (OCoLC)53900873
  • (AU-PeEL)EBL139896

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