The Resource Assessment of the content, design, and dissemination of the Real Warriors Campaign, Joie D. Acosta ... [et al.]

Assessment of the content, design, and dissemination of the Real Warriors Campaign, Joie D. Acosta ... [et al.]

Label
Assessment of the content, design, and dissemination of the Real Warriors Campaign
Title
Assessment of the content, design, and dissemination of the Real Warriors Campaign
Statement of responsibility
Joie D. Acosta ... [et al.]
Contributor
Author
Subject
Language
eng
Summary
The Real Warriors Campaign (RWC), launched in 2009, is a multimedia program designed to promote resilience, facilitate recovery, and support the reintegration of returning servicemembers, veterans, and their families. This report presents findings based upon an independent assessment of the campaign. It identifies which aspects of the campaign adhere to best practices for health communication campaigns and how the campaign could improve both its content and its dissemination activities. The assessment included an expert panel which identified best practices for health communication campaigns and rated the RWC according to those practices, telephone discussions with organizations that partnered with the campaign, a content analysis of the campaign’s website, an analysis of communication measures collected by the campaign, and a review of relevant documents describing campaign design and development. Findings suggested that the RWC shows promise in its ability to reach its intended target audiences and achieve its goals, but needs to invest in mechanisms that allow it to be nimble, monitoring the needs of the target populations and adjusting the campaign activities to meet those needs
Cataloging source
CstmoR
Illustrations
illustrations
Index
no index present
LC call number
UH629.3
LC item number
.A77 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1974-
http://library.link/vocab/relatedWorkOrContributorName
  • Acosta, Joie D.
  • Martin, Laurie T.
  • Fisher, Michael P.
  • Harris, Racine
  • Weinick, Robin M.
  • Center for Military Health Policy Research
  • RAND Health
  • National Defense Research Institute (U.S.)
  • Rand Corporation
http://library.link/vocab/subjectName
  • Mass media in health education
  • Soldiers
  • Communications Media
  • Health Promotion
  • Mental Health Services
  • Military Personnel
  • Social Marketing
  • United States
Label
Assessment of the content, design, and dissemination of the Real Warriors Campaign, Joie D. Acosta ... [et al.]
Link
http://www.rand.org/pubs/technical_reports/TR1176.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 89-92)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Rationale, Content, Design, and Dissemination of the Real Warriors Campaign -- Results of RAND’s Assessment of the Real Warriors Campaign -- Recommendations to Improve Future Design and Dissemination of the Real Warriors Campaign – Appendix A: Summary Description of Appendixes B through F – Appendix B: Literature Review Methods and Findings – Appendix C: Expert Panel Methods and Findings – Appendix D: Expert Panel Methods and Findings – Appendix E: Content Analysis Methods and Findings – Appendix F: Methods and Findings from RAND Analysis of Real Warriors Campaign Communication Metrics
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780833063106
Isbn Type
(pbk. : alk. paper)
Lccn
2012011679
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(RAND)17216265
Label
Assessment of the content, design, and dissemination of the Real Warriors Campaign, Joie D. Acosta ... [et al.]
Link
http://www.rand.org/pubs/technical_reports/TR1176.html
Publication
Bibliography note
Includes bibliographical references (p. 89-92)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Rationale, Content, Design, and Dissemination of the Real Warriors Campaign -- Results of RAND’s Assessment of the Real Warriors Campaign -- Recommendations to Improve Future Design and Dissemination of the Real Warriors Campaign – Appendix A: Summary Description of Appendixes B through F – Appendix B: Literature Review Methods and Findings – Appendix C: Expert Panel Methods and Findings – Appendix D: Expert Panel Methods and Findings – Appendix E: Content Analysis Methods and Findings – Appendix F: Methods and Findings from RAND Analysis of Real Warriors Campaign Communication Metrics
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9780833063106
Isbn Type
(pbk. : alk. paper)
Lccn
2012011679
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(RAND)17216265

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