The Resource Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies, edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra, (electronic resource)

Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies, edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra, (electronic resource)

Label
Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies
Title
Boundary Spanning Elements and the Marketing Function in Organizations
Title remainder
Concepts and Empirical Studies
Statement of responsibility
edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements
Dewey number
658.8
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • DJGRTEStV0I
  • SWx_kUtzgvU
  • IbDlZdFqBMs
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Sahadev, Sunil.
  • Purani, Keyoor.
  • Malhotra, Neeru.
http://library.link/vocab/subjectName
  • Marketing
  • Sales management
  • Globalization
  • Personnel management
  • Service industries
  • Marketing
  • Sales/Distribution
  • Emerging Markets/Globalization
  • Human Resource Management
  • Services
Label
Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies, edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (174 p.)
Form of item
online
Isbn
9783319134406
Media category
computer
Media type code
c
Other control number
10.1007/978-3-319-13440-6
Specific material designation
remote
System control number
  • (CKB)3710000000360284
  • (EBL)1998375
  • (OCoLC)904132086
  • (SSID)ssj0001451870
  • (PQKBManifestationID)11952119
  • (PQKBTitleCode)TC0001451870
  • (PQKBWorkID)11479473
  • (PQKB)11106569
  • (DE-He213)978-3-319-13440-6
  • (MiAaPQ)EBC1998375
  • (EXLCZ)993710000000360284
Label
Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies, edited by Sunil Sahadev, Keyoor Purani, Neeru Malhotra, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India's International-Facing Call Centre Agents -- A Study of Service Worker Burnout in Russia -- Drivers of Salesperson's Customer Orientation - A Work Value Perspective -- Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling -- The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job satisfaction Among Salespersons: An Empirical Study -- Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms -- Customer Responses to Service Failure and Recovery Experiences -- Boundary Objects and End User Engagement: Illustrations from the Social Enterprise Domain -- Boundary Spanning Challenges in a Co-Creative Enterprise: Lesson from Social Problem-Solving Collaborations
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (174 p.)
Form of item
online
Isbn
9783319134406
Media category
computer
Media type code
c
Other control number
10.1007/978-3-319-13440-6
Specific material designation
remote
System control number
  • (CKB)3710000000360284
  • (EBL)1998375
  • (OCoLC)904132086
  • (SSID)ssj0001451870
  • (PQKBManifestationID)11952119
  • (PQKBTitleCode)TC0001451870
  • (PQKBWorkID)11479473
  • (PQKB)11106569
  • (DE-He213)978-3-319-13440-6
  • (MiAaPQ)EBC1998375
  • (EXLCZ)993710000000360284

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