The Resource Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories, by G. Tomas M. Hult, (electronic resource)

Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories, by G. Tomas M. Hult, (electronic resource)

Label
Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories
Title
Boundary-Spanning Marketing Organization
Title remainder
A Theory and Insights from 31 Organization Theories
Statement of responsibility
by G. Tomas M. Hult
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace
Member of
Is Subseries of
http://library.link/vocab/creatorName
Hult, G. Tomas M
Dewey number
300
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
3r2blynTAx8
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SpringerBriefs in Business,
Series volume
20
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Marketing
  • Management
Label
Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories, by G. Tomas M. Hult, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Boundary-Spanning Marketing Organization; Preface; Contents; Chapter 1: Introduction; Chapter 2: A Theory of the Boundary-Spanning Marketing Organization; Marketing Activities; Responsive Marketing Activities; Proactive Marketing Activities; Cultural Competitiveness; Customer Value-Creating Processes; Product Development Management Processes; Supply Chain Management Processes; Customer Relationship Management Processes; Complementarity and Combinative Effects; Networks; Actors in the Network; Activity Links in the Network; Resource Ties in the Network; Stakeholders; Primary Stakeholders
  • Secondary StakeholdersChapter 3: Organization Theories Can Inform Research on the Marketing Organization; Strategic Marketing Resources; Marketing Leadership and Decision-Making; Network Alliances and Collaborations; Domestic and Global Marketplace; Chapter 4: Discussion, Insights, and Implications; Strategic Marketing Resources; Marketing Leadership and Decision-Making; Network Alliances and Collaborations; Domestic and Global Marketplace; References; About the Author
Dimensions
unknown
Edition
1st ed. 2011.
Extent
1 online resource (83 p.)
Form of item
online
Isbn
9786613695277
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4614-3819-9
Specific material designation
remote
System control number
  • (CKB)3360000000365609
  • (EBL)971376
  • (OCoLC)801365934
  • (SSID)ssj0000665970
  • (PQKBManifestationID)11389200
  • (PQKBTitleCode)TC0000665970
  • (PQKBWorkID)10646795
  • (PQKB)11369586
  • (DE-He213)978-1-4614-3819-9
  • (MiAaPQ)EBC971376
  • (EXLCZ)993360000000365609
Label
Boundary-Spanning Marketing Organization : A Theory and Insights from 31 Organization Theories, by G. Tomas M. Hult, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Boundary-Spanning Marketing Organization; Preface; Contents; Chapter 1: Introduction; Chapter 2: A Theory of the Boundary-Spanning Marketing Organization; Marketing Activities; Responsive Marketing Activities; Proactive Marketing Activities; Cultural Competitiveness; Customer Value-Creating Processes; Product Development Management Processes; Supply Chain Management Processes; Customer Relationship Management Processes; Complementarity and Combinative Effects; Networks; Actors in the Network; Activity Links in the Network; Resource Ties in the Network; Stakeholders; Primary Stakeholders
  • Secondary StakeholdersChapter 3: Organization Theories Can Inform Research on the Marketing Organization; Strategic Marketing Resources; Marketing Leadership and Decision-Making; Network Alliances and Collaborations; Domestic and Global Marketplace; Chapter 4: Discussion, Insights, and Implications; Strategic Marketing Resources; Marketing Leadership and Decision-Making; Network Alliances and Collaborations; Domestic and Global Marketplace; References; About the Author
Dimensions
unknown
Edition
1st ed. 2011.
Extent
1 online resource (83 p.)
Form of item
online
Isbn
9786613695277
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4614-3819-9
Specific material designation
remote
System control number
  • (CKB)3360000000365609
  • (EBL)971376
  • (OCoLC)801365934
  • (SSID)ssj0000665970
  • (PQKBManifestationID)11389200
  • (PQKBTitleCode)TC0000665970
  • (PQKBWorkID)10646795
  • (PQKB)11369586
  • (DE-He213)978-1-4614-3819-9
  • (MiAaPQ)EBC971376
  • (EXLCZ)993360000000365609

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