The Resource Brand Avatar : Translating Virtual World Branding into Real World Success, by Alycia de Mesa, (electronic resource)

Brand Avatar : Translating Virtual World Branding into Real World Success, by Alycia de Mesa, (electronic resource)

Label
Brand Avatar : Translating Virtual World Branding into Real World Success
Title
Brand Avatar
Title remainder
Translating Virtual World Branding into Real World Success
Statement of responsibility
by Alycia de Mesa
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies
http://library.link/vocab/creatorName
Mesa, Alycia de
Dewey number
  • 658.8/27
  • 658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
TewZ8KbLOwQ
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Culture-Study and teaching
  • E-business
  • International business enterpris
  • Industries
  • Marketing
  • Regional and Cultural Studies
  • e-Business/e-Commerce
  • International Business
  • Industries
Label
Brand Avatar : Translating Virtual World Branding into Real World Success, by Alycia de Mesa, (electronic resource)
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Cover; Contents; List of Illustrations; Acknowledgments; INTRODUCTION; 1 THE EMERGENCE AND CHARACTERISTICS OF VIRTUAL WORLDS; 2 THE CULTURE OF VIRTUAL WORLD USERS; 3 THE EMERGENCE OF BUSINESS WITHIN VIRTUAL WORLDS; 4 THE VIRTUAL WORLDS OF PROPRIETARY BRANDS; 5 SUCCESS STORIES; 6 FAILURE STORIES; 7 NEW CHALLENGES; 8 THE FUTURIST'S REVIEW; VIRTUAL WORLD COMPANION GUIDE; Glossary of Terms; About the Author; Index
Dimensions
unknown
Extent
1 online resource (198 p.)
Form of item
online
Isbn
9786612101793
Media category
computer
Media type code
c
Other control number
10.1057/9780230233713
Specific material designation
remote
System control number
  • (CKB)1000000000754627
  • (EBL)435804
  • (OCoLC)425957501
  • (SSID)ssj0001618273
  • (PQKBManifestationID)16347029
  • (PQKBTitleCode)TC0001618273
  • (PQKBWorkID)14922414
  • (PQKB)11638356
  • (DE-He213)978-0-230-23371-3
  • (MiAaPQ)EBC435804
  • (EXLCZ)991000000000754627
Label
Brand Avatar : Translating Virtual World Branding into Real World Success, by Alycia de Mesa, (electronic resource)
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Cover; Contents; List of Illustrations; Acknowledgments; INTRODUCTION; 1 THE EMERGENCE AND CHARACTERISTICS OF VIRTUAL WORLDS; 2 THE CULTURE OF VIRTUAL WORLD USERS; 3 THE EMERGENCE OF BUSINESS WITHIN VIRTUAL WORLDS; 4 THE VIRTUAL WORLDS OF PROPRIETARY BRANDS; 5 SUCCESS STORIES; 6 FAILURE STORIES; 7 NEW CHALLENGES; 8 THE FUTURIST'S REVIEW; VIRTUAL WORLD COMPANION GUIDE; Glossary of Terms; About the Author; Index
Dimensions
unknown
Extent
1 online resource (198 p.)
Form of item
online
Isbn
9786612101793
Media category
computer
Media type code
c
Other control number
10.1057/9780230233713
Specific material designation
remote
System control number
  • (CKB)1000000000754627
  • (EBL)435804
  • (OCoLC)425957501
  • (SSID)ssj0001618273
  • (PQKBManifestationID)16347029
  • (PQKBTitleCode)TC0001618273
  • (PQKBWorkID)14922414
  • (PQKB)11638356
  • (DE-He213)978-0-230-23371-3
  • (MiAaPQ)EBC435804
  • (EXLCZ)991000000000754627

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