The Resource Brand Storming : Managing Brands in the Era of Complexity, by Michele Fioroni, Garry Titterton, (electronic resource)

Brand Storming : Managing Brands in the Era of Complexity, by Michele Fioroni, Garry Titterton, (electronic resource)

Label
Brand Storming : Managing Brands in the Era of Complexity
Title
Brand Storming
Title remainder
Managing Brands in the Era of Complexity
Statement of responsibility
by Michele Fioroni, Garry Titterton
Creator
Contributor
Author
Author
Subject
Language
  • eng
  • eng
Summary
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations
Member of
http://library.link/vocab/creatorName
Fioroni, Michele
Dewey number
  • 658.8
  • 658.8/27
  • 658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • rHolc7vP6dY
  • lIyewqWHfiQ
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Titterton, Garry.
http://library.link/vocab/subjectName
  • Marketing
  • Management
  • Leadership
  • International business enterpris
  • Marketing
  • Management
  • Business Strategy/Leadership
  • International Business
Label
Brand Storming : Managing Brands in the Era of Complexity, by Michele Fioroni, Garry Titterton, (electronic resource)
Instantiates
Publication
Note
"This book was originally published as Brand storming : Gestire la marca nell'era della complessità by Morlacchi Editore, Perugia, Italy"--T.p. verso
Bibliography note
Includes bibliographical references (p. 198-214) and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Cover; Contents; Preface; I: The Brand in Relation to Society, Belief, Culture and Change; II: The Brand as a Living Organism: DNA, Human Features and Sensory Perception; III: The Fundamentals of Branding: Some Rules for Keeping on the Right Track; IV: The Brand as a Citizen of the World; V: Lessons in Branding: How to Learn from the Best; Notes; Bibliography; Index
Dimensions
unknown
Extent
1 online resource (234 p.)
Form of item
online
Isbn
9780230233515
Media category
computer
Media type code
c
Other control number
10.1007/978-0-230-23351-5
Specific material designation
remote
System control number
  • (CKB)1000000000754615
  • (EBL)435788
  • (OCoLC)426158509
  • (SSID)ssj0000114381
  • (PQKBManifestationID)12017410
  • (PQKBTitleCode)TC0000114381
  • (PQKBWorkID)10125044
  • (PQKB)10160495
  • (SSID)ssj0001618274
  • (PQKBManifestationID)16347288
  • (PQKBTitleCode)TC0001618274
  • (PQKBWorkID)14921551
  • (PQKB)11414364
  • (DE-He213)978-0-230-23351-5
  • (MiAaPQ)EBC435788
  • (EXLCZ)991000000000754615
Label
Brand Storming : Managing Brands in the Era of Complexity, by Michele Fioroni, Garry Titterton, (electronic resource)
Publication
Note
"This book was originally published as Brand storming : Gestire la marca nell'era della complessità by Morlacchi Editore, Perugia, Italy"--T.p. verso
Bibliography note
Includes bibliographical references (p. 198-214) and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Cover; Contents; Preface; I: The Brand in Relation to Society, Belief, Culture and Change; II: The Brand as a Living Organism: DNA, Human Features and Sensory Perception; III: The Fundamentals of Branding: Some Rules for Keeping on the Right Track; IV: The Brand as a Citizen of the World; V: Lessons in Branding: How to Learn from the Best; Notes; Bibliography; Index
Dimensions
unknown
Extent
1 online resource (234 p.)
Form of item
online
Isbn
9780230233515
Media category
computer
Media type code
c
Other control number
10.1007/978-0-230-23351-5
Specific material designation
remote
System control number
  • (CKB)1000000000754615
  • (EBL)435788
  • (OCoLC)426158509
  • (SSID)ssj0000114381
  • (PQKBManifestationID)12017410
  • (PQKBTitleCode)TC0000114381
  • (PQKBWorkID)10125044
  • (PQKB)10160495
  • (SSID)ssj0001618274
  • (PQKBManifestationID)16347288
  • (PQKBTitleCode)TC0001618274
  • (PQKBWorkID)14921551
  • (PQKB)11414364
  • (DE-He213)978-0-230-23351-5
  • (MiAaPQ)EBC435788
  • (EXLCZ)991000000000754615

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