The Resource Branded Component Strategies : Ingredient Branding in B2B Markets, by Stefan Worm, (electronic resource)

Branded Component Strategies : Ingredient Branding in B2B Markets, by Stefan Worm, (electronic resource)

Label
Branded Component Strategies : Ingredient Branding in B2B Markets
Title
Branded Component Strategies
Title remainder
Ingredient Branding in B2B Markets
Statement of responsibility
by Stefan Worm
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries
http://library.link/vocab/creatorName
Worm, Stefan
Dewey number
  • 658.8/04
  • 658.804
Dissertation note
Diss.--University of Kaiserslautern, 2009.
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
3xiRyRin_TA
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Branded Component Strategies : Ingredient Branding in B2B Markets, by Stefan Worm, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. [203]-224)
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Foreword; Preface; Summary; Brief Contents; Table of Contents; List of Figures; List of Tables; 1 Introduction; 1.1 Research Context; 1.2 Gap in the Literature; 1.3 Research Questions; 1.4 Outline of Study; 2 Literature Review; 2.1 Value Creation in Buyer-Supplier Relationships; 2.1.1 Value Creation in Transactional Exchanges versus Close Relationships; 2.1.2 Value Creation Instruments; 2.1.3 Perceptual Relationship Metrics; 2.1.4 Behavioral Relationship Outcomes; 2.2 How Brands Create Value; 2.2.1 Key Definitions; 2.2.2 Perceptual Brand Metrics; 2.2.3 Brand Management Instruments
  • 2.2.4 Market Performance Outcomes of Brands2.2.5 Financial Performance Outcomes; 2.2.6 Brands as Signals - The Perspective of Microeconomic Theory; 2.3 Branding in Business Markets; 2.3.1 Perceptual Brand Metrics; 2.3.2 Brand Management Instruments; 2.3.3 Intermediary Perceptions; 2.3.4 Market & Financial Performance Outcomes of Brands; 2.3.5 Moderators of Brand Effectiveness; 3 Theoretical Framework; 3.1 Approach; 3.2 Research Question One: Brand Strength of Component Suppliers as a Driver of Their Market Performance; 3.2.1 Conceptualizing Component Supplier Brand Strength
  • 3.2.2 Impact of Component Supplier Brand Strength on OEMs' Perceptions3.2.3 Impact of OEMs' Value Perceptions of Branded Components on OEM-Supplier Relationships; 3.2.4 Impact of OEMs' Perceptions on Behavioral Outcomes; 3.2.5 Moderating Effects of Situational Context Factors; 3.3 Research Question Two: Effectiveness of Brand Management Instrumentsin Building, Sustaining, and Leveraging Component Supplier BrandStrength; 3.3.1 Brand Image as a Mediator; 3.3.2 Visibility and Exclusivity as Brand Management Instruments; 3.3.3 Marketing Communication Instruments
  • 3.3.4 Interactions among Marketing Communications Instruments4 Methodology; 4.1 Research Design; 4.1.1 Sampling Procedure; 4.1.2 Sample Characteristics; 4.1.3 Informant Characteristics; 4.1.4 Measure Development and Pretest; 4.1.5 Survey Instrument; 4.2 SEM Data Analysis; 4.2.1 PLS versus Covariance-Based SEM; 4.2.2 Evaluation of the Measurement Model; 4.2.3 Evaluating the Structural Model; 4.2.4 Testing Moderating and Mediating Effects; 4.2.5 Robustness Checks; 5 Results; 5.1 Data Preparation; 5.2 Measurement Model; 5.2.1 Factor Analysis; 5.2.2 Reflective Indicator Loadings
  • 5.2.3 Formative Indicator Weights5.2.4 Reliability; 5.2.5 Discriminant Validity; 5.3 Structural Model for Research Question One; 5.3.1 Main Effects; 5.3.2 Mediating Effects; 5.3.3 Moderating Effects; 5.3.4 Model Fit and Summary; 5.4 Structural Model for Research Question Two; 5.4.1 Main Effects; 5.4.2 Mediating Effects; 5.4.3 Moderating Effects; 5.4.4 Model Fit and Summary; 6 Discussion; 6.1 Implications for Theoretical Development; 6.2 Managerial Implications; 6.3 Methodological Implications; 6.4 Limitations and Future Research Directions; References
Dimensions
unknown
Extent
1 online resource (235 p.)
Form of item
online
Isbn
9783834964533
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8349-6453-3
Specific material designation
remote
System control number
  • (CKB)3390000000021834
  • (EBL)885670
  • (OCoLC)777468172
  • (SSID)ssj0000810537
  • (PQKBManifestationID)11503833
  • (PQKBTitleCode)TC0000810537
  • (PQKBWorkID)10833062
  • (PQKB)11354198
  • (DE-He213)978-3-8349-6453-3
  • (MiAaPQ)EBC885670
  • (EXLCZ)993390000000021834
Label
Branded Component Strategies : Ingredient Branding in B2B Markets, by Stefan Worm, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. [203]-224)
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
  • Foreword; Preface; Summary; Brief Contents; Table of Contents; List of Figures; List of Tables; 1 Introduction; 1.1 Research Context; 1.2 Gap in the Literature; 1.3 Research Questions; 1.4 Outline of Study; 2 Literature Review; 2.1 Value Creation in Buyer-Supplier Relationships; 2.1.1 Value Creation in Transactional Exchanges versus Close Relationships; 2.1.2 Value Creation Instruments; 2.1.3 Perceptual Relationship Metrics; 2.1.4 Behavioral Relationship Outcomes; 2.2 How Brands Create Value; 2.2.1 Key Definitions; 2.2.2 Perceptual Brand Metrics; 2.2.3 Brand Management Instruments
  • 2.2.4 Market Performance Outcomes of Brands2.2.5 Financial Performance Outcomes; 2.2.6 Brands as Signals - The Perspective of Microeconomic Theory; 2.3 Branding in Business Markets; 2.3.1 Perceptual Brand Metrics; 2.3.2 Brand Management Instruments; 2.3.3 Intermediary Perceptions; 2.3.4 Market & Financial Performance Outcomes of Brands; 2.3.5 Moderators of Brand Effectiveness; 3 Theoretical Framework; 3.1 Approach; 3.2 Research Question One: Brand Strength of Component Suppliers as a Driver of Their Market Performance; 3.2.1 Conceptualizing Component Supplier Brand Strength
  • 3.2.2 Impact of Component Supplier Brand Strength on OEMs' Perceptions3.2.3 Impact of OEMs' Value Perceptions of Branded Components on OEM-Supplier Relationships; 3.2.4 Impact of OEMs' Perceptions on Behavioral Outcomes; 3.2.5 Moderating Effects of Situational Context Factors; 3.3 Research Question Two: Effectiveness of Brand Management Instrumentsin Building, Sustaining, and Leveraging Component Supplier BrandStrength; 3.3.1 Brand Image as a Mediator; 3.3.2 Visibility and Exclusivity as Brand Management Instruments; 3.3.3 Marketing Communication Instruments
  • 3.3.4 Interactions among Marketing Communications Instruments4 Methodology; 4.1 Research Design; 4.1.1 Sampling Procedure; 4.1.2 Sample Characteristics; 4.1.3 Informant Characteristics; 4.1.4 Measure Development and Pretest; 4.1.5 Survey Instrument; 4.2 SEM Data Analysis; 4.2.1 PLS versus Covariance-Based SEM; 4.2.2 Evaluation of the Measurement Model; 4.2.3 Evaluating the Structural Model; 4.2.4 Testing Moderating and Mediating Effects; 4.2.5 Robustness Checks; 5 Results; 5.1 Data Preparation; 5.2 Measurement Model; 5.2.1 Factor Analysis; 5.2.2 Reflective Indicator Loadings
  • 5.2.3 Formative Indicator Weights5.2.4 Reliability; 5.2.5 Discriminant Validity; 5.3 Structural Model for Research Question One; 5.3.1 Main Effects; 5.3.2 Mediating Effects; 5.3.3 Moderating Effects; 5.3.4 Model Fit and Summary; 5.4 Structural Model for Research Question Two; 5.4.1 Main Effects; 5.4.2 Mediating Effects; 5.4.3 Moderating Effects; 5.4.4 Model Fit and Summary; 6 Discussion; 6.1 Implications for Theoretical Development; 6.2 Managerial Implications; 6.3 Methodological Implications; 6.4 Limitations and Future Research Directions; References
Dimensions
unknown
Extent
1 online resource (235 p.)
Form of item
online
Isbn
9783834964533
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8349-6453-3
Specific material designation
remote
System control number
  • (CKB)3390000000021834
  • (EBL)885670
  • (OCoLC)777468172
  • (SSID)ssj0000810537
  • (PQKBManifestationID)11503833
  • (PQKBTitleCode)TC0000810537
  • (PQKBWorkID)10833062
  • (PQKB)11354198
  • (DE-He213)978-3-8349-6453-3
  • (MiAaPQ)EBC885670
  • (EXLCZ)993390000000021834

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