The Resource Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg, (electronic resource)

Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg, (electronic resource)

Label
Branding New York : how a city in crisis was sold to the world
Title
Branding New York
Title remainder
how a city in crisis was sold to the world
Statement of responsibility
by Miriam Greenberg
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Greenberg, Miriam
Dewey number
659.19/97491
Illustrations
illustrations
Index
index present
LC call number
HF5827.6
LC item number
.G74 2009
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
Series statement
Cultural spaces series
http://library.link/vocab/subjectName
  • Advocacy advertising
  • Corrective advertising
  • Mass media and business
  • New York (N.Y.)
  • New York (N.Y.)
Label
Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg, (electronic resource)
Link
http://site.ebrary.com/lib/umanitoba/Top?id=10326775
Instantiates
Publication
Note
  • This edition published in the Taylor & Francis e-Library, 2009
  • Title from PDF title page (viewed on Oct. 2, 2009)
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. [307]-316) and index
Color
multicolored
Contents
Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
electronic
Isbn
9780203931974
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CaMWU)u2442953-01umb_inst
  • ebr10326775
System details
Mode of access: World Wide Web
Label
Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg, (electronic resource)
Link
http://site.ebrary.com/lib/umanitoba/Top?id=10326775
Publication
Note
  • This edition published in the Taylor & Francis e-Library, 2009
  • Title from PDF title page (viewed on Oct. 2, 2009)
Antecedent source
unknown
Bibliography note
Includes bibliographical references (p. [307]-316) and index
Color
multicolored
Contents
Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
electronic
Isbn
9780203931974
Isbn Type
(electronic bk.)
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CaMWU)u2442953-01umb_inst
  • ebr10326775
System details
Mode of access: World Wide Web

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