The Resource Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't, by David Feinleib, (electronic resource)

Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't, by David Feinleib, (electronic resource)

Label
Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't
Title
Bricks to Clicks
Title remainder
Why Some Brands Will Thrive in E-Commerce and Others Won't
Statement of responsibility
by David Feinleib
Creator
Author
Author
Subject
Language
eng
Summary
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize
http://library.link/vocab/creatorName
Feinleib, David
Dewey number
658.872
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
Jp3Jybxhs6I
Image bit depth
0
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Branding (Marketing)
  • Public relations
  • Online Marketing/Social Media
  • Branding
  • Corporate Communication/Public Relations
Label
Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't, by David Feinleib, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references at the end of each chapters. and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary
Dimensions
unknown
Extent
1 online resource (XIV, 156 p. 21 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9781484228050
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-4842-2805-0
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000001387858
  • (DE-He213)978-1-4842-2805-0
  • (MiAaPQ)EBC4863660
  • (EXLCZ)993710000001387858
Label
Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't, by David Feinleib, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references at the end of each chapters. and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary
Dimensions
unknown
Extent
1 online resource (XIV, 156 p. 21 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9781484228050
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-4842-2805-0
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000001387858
  • (DE-He213)978-1-4842-2805-0
  • (MiAaPQ)EBC4863660
  • (EXLCZ)993710000001387858

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