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The Resource Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource)
Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource)
Resource Information
The item Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Manitoba Libraries.This item is available to borrow from all library branches.
Resource Information
The item Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Manitoba Libraries.
This item is available to borrow from all library branches.
- Summary
- The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity
- Language
-
- eng
- eng
- Edition
- 1st ed. 2009.
- Extent
- 1 online resource (234 p.)
- Note
- Description based upon print version of record
- Contents
-
- Cover; Contents; List of Figures and Tables; Acknowledgements; Chapter 1 The New Brand Reality; Chapter 2 Why Authenticity?; Chapter 3 The Authenticity of Stories; Chapter 4 Appearing as Artisanal Amateurs; Chapter 5 Sticking to Your Roots; Chapter 6 Love the Doing; Chapter 7 Market Immersion; Chapter 8 Be at One with the Community; Chapter 9 Indoctrinate Staff into the Brand Cult; Chapter 10 What Can You Do?; Bibliography; Author Index; Brand Index; Subject Index
- Isbn
- 9786612446313
- Label
- Building Brand Authenticity : 7 Habits of Iconic Brands
- Title
- Building Brand Authenticity
- Title remainder
- 7 Habits of Iconic Brands
- Statement of responsibility
- by M. Beverland
- Language
-
- eng
- eng
- Summary
- The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity
- http://library.link/vocab/creatorName
- Beverland, M
- Dewey number
- 658.827
- http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
- uUTbparLkQg
- Language note
- English
- LC call number
- HF5410-5417.5
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- Marketing
- Market research
- Marketing
- Market Research/Competitive Intelligence
- Label
- Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource)
- Note
- Description based upon print version of record
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
- cr
- Content category
- text
- Content type code
- txt
- Contents
- Cover; Contents; List of Figures and Tables; Acknowledgements; Chapter 1 The New Brand Reality; Chapter 2 Why Authenticity?; Chapter 3 The Authenticity of Stories; Chapter 4 Appearing as Artisanal Amateurs; Chapter 5 Sticking to Your Roots; Chapter 6 Love the Doing; Chapter 7 Market Immersion; Chapter 8 Be at One with the Community; Chapter 9 Indoctrinate Staff into the Brand Cult; Chapter 10 What Can You Do?; Bibliography; Author Index; Brand Index; Subject Index
- Dimensions
- unknown
- Edition
- 1st ed. 2009.
- Extent
- 1 online resource (234 p.)
- Form of item
- online
- Isbn
- 9786612446313
- Media category
- computer
- Media type code
- c
- Other control number
- 10.1057/9780230250802
- Specific material designation
- remote
- System control number
-
- (CKB)2550000000001914
- (EBL)474924
- (OCoLC)608022051
- (SSID)ssj0001618286
- (PQKBManifestationID)16347714
- (PQKBTitleCode)TC0001618286
- (PQKBWorkID)14921852
- (PQKB)11701957
- (DE-He213)978-0-230-25080-2
- (MiAaPQ)EBC474924
- (EXLCZ)992550000000001914
- Label
- Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource)
- Note
- Description based upon print version of record
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
- cr
- Content category
- text
- Content type code
- txt
- Contents
- Cover; Contents; List of Figures and Tables; Acknowledgements; Chapter 1 The New Brand Reality; Chapter 2 Why Authenticity?; Chapter 3 The Authenticity of Stories; Chapter 4 Appearing as Artisanal Amateurs; Chapter 5 Sticking to Your Roots; Chapter 6 Love the Doing; Chapter 7 Market Immersion; Chapter 8 Be at One with the Community; Chapter 9 Indoctrinate Staff into the Brand Cult; Chapter 10 What Can You Do?; Bibliography; Author Index; Brand Index; Subject Index
- Dimensions
- unknown
- Edition
- 1st ed. 2009.
- Extent
- 1 online resource (234 p.)
- Form of item
- online
- Isbn
- 9786612446313
- Media category
- computer
- Media type code
- c
- Other control number
- 10.1057/9780230250802
- Specific material designation
- remote
- System control number
-
- (CKB)2550000000001914
- (EBL)474924
- (OCoLC)608022051
- (SSID)ssj0001618286
- (PQKBManifestationID)16347714
- (PQKBTitleCode)TC0001618286
- (PQKBWorkID)14921852
- (PQKB)11701957
- (DE-He213)978-0-230-25080-2
- (MiAaPQ)EBC474924
- (EXLCZ)992550000000001914
Library Locations
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Albert D. Cohen Management LibraryBorrow it181 Freedman Crescent, Winnipeg, MB, R3T 5V4, CA49.807878 -97.129961
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Archives and Special CollectionsBorrow it25 Chancellors Circle (Elizabeth Dafoe Library), Room 330, Winnipeg, MB, R3T 2N2, CA49.809961 -97.131878
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Bibliothèque Alfred-Monnin (Université de Saint-Boniface)Borrow it200, avenue de la Cathédrale, Local 2110, Winnipeg, MB, R2H 0H7, CA49.888861 -97.119735
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Bill Larson Library (Grace Hospital)Borrow it300 Booth Drive, G-227, Winnipeg, MB, R3J 3M7, CA49.882400 -97.276436
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Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)Borrow it409 Tache Avenue, Winnipeg, MB, R2H 2A6, CA49.883388 -97.126050
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Concordia Hospital LibraryBorrow it1095 Concordia Avenue, Winnipeg, MB, R2K 3S8, CA49.913252 -97.064683
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Donald W. Craik Engineering LibraryBorrow it75B Chancellors Circle (Engineering Building E3), Room 361, Winnipeg, MB, R3T 2N2, CA49.809053 -97.133292
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Eckhardt-Gramatté Music LibraryBorrow it136 Dafoe Road (Taché Arts Complex), Room 257, Winnipeg, MB, R3T 2N2, CA49.807964 -97.132222
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Elizabeth Dafoe LibraryBorrow it25 Chancellors Circle, Winnipeg, MB, R3T 2N2, CA49.809961 -97.131878
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Fr. H. Drake Library (St. Paul's College)Borrow it70 Dysart Road, Winnipeg, MB, R3T 2M6, CA49.810605 -97.138184
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J.W. Crane Memorial Library (Deer Lodge Centre)Borrow it2109 Portage Avenue, Winnipeg, MB, R3J 0L3, CA49.878000 -97.235520
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Libraries Annex (not open to the public; please see web page for details)Borrow it25 Chancellors Circle (in the Elizabeth Dafoe Library), Winnipeg, MB, R3T 2N2, CA49.809961 -97.131878
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Neil John Maclean Health Sciences LibraryBorrow it727 McDermot Avenue (Brodie Centre), 200 Level, Winnipeg, MB, R3E 3P5, CA49.903563 -97.160554
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Sciences and Technology LibraryBorrow it186 Dysart Road, Winnipeg, MB, R3T 2M8, CA49.811526 -97.133257
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Seven Oaks General Hospital LibraryBorrow it2300 McPhillips Street, Winnipeg, MB, R2V 3M3, CA49.955177 -97.148865
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Sister St. Odilon Library (Misericordia Health Centre)Borrow it99 Cornish Avenue, Winnipeg, MB, R3C 1A2, CA49.879592 -97.160425
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Victoria General Hospital LibraryBorrow it2340 Pembina Highway, Winnipeg, MB, R3T 2E8, CA49.806755 -97.152739
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William R Newman Library (Agriculture)Borrow it66 Dafoe Road, Winnipeg, MB, R3T 2R3, CA49.806936 -97.135525
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lib.umanitoba.ca/portal/Building-Brand-Authenticity--7-Habits-of-Iconic/rlPFrPkqJCs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lib.umanitoba.ca/portal/Building-Brand-Authenticity--7-Habits-of-Iconic/rlPFrPkqJCs/">Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lib.umanitoba.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lib.umanitoba.ca/">University of Manitoba Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.lib.umanitoba.ca/portal/Building-Brand-Authenticity--7-Habits-of-Iconic/rlPFrPkqJCs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.lib.umanitoba.ca/portal/Building-Brand-Authenticity--7-Habits-of-Iconic/rlPFrPkqJCs/">Building Brand Authenticity : 7 Habits of Iconic Brands, by M. Beverland, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.lib.umanitoba.ca/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.lib.umanitoba.ca/">University of Manitoba Libraries</a></span></span></span></span></div>
