The Resource Building Brand Value the Playboy Way, by Susan Gunelius, (electronic resource)

Building Brand Value the Playboy Way, by Susan Gunelius, (electronic resource)

Label
Building Brand Value the Playboy Way
Title
Building Brand Value the Playboy Way
Statement of responsibility
by Susan Gunelius
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion
http://library.link/vocab/creatorName
Gunelius, Susan
Dewey number
658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
HWIpmxD9U2E
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • International business enterpris
  • International economics
  • Management
  • Marketing
  • International Business
  • International Economics
  • Management
Label
Building Brand Value the Playboy Way, by Susan Gunelius, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Machine generated contents note: PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand
Dimensions
unknown
Extent
1 online resource (209 p.)
Form of item
online
Isbn
9781282446298
Media category
computer
Media type code
c
Other control number
10.1057/9780230239586
Specific material designation
remote
System control number
  • (CKB)2550000000002024
  • (EBL)474954
  • (OCoLC)497757174
  • (SSID)ssj0000335424
  • (PQKBManifestationID)12114867
  • (PQKBTitleCode)TC0000335424
  • (PQKBWorkID)10272839
  • (PQKB)10377910
  • (DE-He213)978-0-230-23958-6
  • (MiAaPQ)EBC474954
  • (EXLCZ)992550000000002024
Label
Building Brand Value the Playboy Way, by Susan Gunelius, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Machine generated contents note: PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand PART I: REINVENTING AN INDUSTRY - THE YEARS UP TO 1959 * The Brand Dream * A Brand is Born * Nurturing a Brand * The First Brand Extensions * PART II: A BRAND RISES DESPITE THE NAYSAYERS - THE 1960S * Growth Explosion * Defending the Brand * Living the Brand * PART III: THE BRAND GOES GLOBAL - THE 1970S * The Brand Seen and Protested Around the World * A Brand Peaks * A Brand Gives Back * PART IV: A BRAND IN DECLINE - THE 1980S * A Changing World * A Changing of the Guard * A Change of Course * PART V: REINVENTING A BRAND - THE 1990S * A New Focus * New Brand Extensions * The Brand Champion Returns to the Spotlight * PART VI: A BRAND RISES BACK TO THE TOP - THE 2000S * A Brand for a New Generation * Focus on Relationship Branding * The Future of the Playboy Brand
Dimensions
unknown
Extent
1 online resource (209 p.)
Form of item
online
Isbn
9781282446298
Media category
computer
Media type code
c
Other control number
10.1057/9780230239586
Specific material designation
remote
System control number
  • (CKB)2550000000002024
  • (EBL)474954
  • (OCoLC)497757174
  • (SSID)ssj0000335424
  • (PQKBManifestationID)12114867
  • (PQKBTitleCode)TC0000335424
  • (PQKBWorkID)10272839
  • (PQKB)10377910
  • (DE-He213)978-0-230-23958-6
  • (MiAaPQ)EBC474954
  • (EXLCZ)992550000000002024

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