The Resource Building Routes to Customers : Proven Strategies for Profitable Growth, by Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson, (electronic resource)

Building Routes to Customers : Proven Strategies for Profitable Growth, by Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson, (electronic resource)

Label
Building Routes to Customers : Proven Strategies for Profitable Growth
Title
Building Routes to Customers
Title remainder
Proven Strategies for Profitable Growth
Statement of responsibility
by Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson
Creator
Contributor
Author
Author
Subject
Language
  • eng
  • eng
Summary
Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative examples, the authors show you how to employ the "Routes-to-Market" methodology to optimize the productivity of marketing, sales and customer service in your organization. "A key challenge in dynamic and fast changing markets is getting marketing and sales aligned. This book shows how to do this effectively and drive tactical execution better to achieve a dramatic increase in marketing and sales productivity." -- Ravi Venkatesan, Chairman of Microsoft Corporation (India) "Routes-to-Market came as a breakthrough for IBM at a very challenging time in our industry. It had a big impact on our bottom line by enabling us to grow sales with a much more cost-effective mix of selling resources. Many companies need to solve that challenge today, before their competitors do. This book shows how to do it." -- Ned Lautenbach, Partner, Clayton, Dubilier & Rice, formerly Senior Vice President-Worldwide Sales & Services, IBM "At Adobe we spent millions of dollars with consultants, both large and small. In most cases, a few months later, you couldn't remember the work they did. RTM was simple yet powerful and had lasting value to the company. It made it possible for each product manager to apply the correct resources and achieve an excellent ROI. Companies without this kind of methodology are flying blind." -- Kyle Mashima, VP of Strategic Development, Visible Measures Incorperated, formerly VP of Strategic Development, Adobe Systems Incorporated. "Technology innovation is not limited to the lab or the manufacturing process. Successfully marketing new technologies is about understanding change and helping customers adopt a new technology to create significant business value. RTM is a practical roadmap for maximizing revenue and profitability throughout the entire product life cycle. This book is a must read for anyone looking to drive technology adoption in today's evolving markets." -- Joan Jacobs, Executive Director of Itanium Solutions Alliance, formerly Global Alliance Director, Hewlett-Packard
http://library.link/vocab/creatorName
Leboyer, Antoine
Dewey number
658.812
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • SpIuU8L5BnM
  • 4lqb8SsVUEo
  • 3MXXm2OMtMs
Language note
English
LC call number
  • HF4999.2-6182
  • HD28-70
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Malraison, Jean-Claude.
  • Raulerson, Peter.
http://library.link/vocab/subjectName
  • Business
  • Marketing
  • Management
  • Production management
  • Business and Management, general
  • Marketing
  • Management
  • Operations Management
Label
Building Routes to Customers : Proven Strategies for Profitable Growth, by Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. 181-186) and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
What Is Routes-to-Market? -- RTM Workshop -- Market Segmentation -- Define Whole Solutions -- RTM Life Cycle -- Constructing a Route -- Go-to-Market Performance Assessment -- Connecting RTM with Corporate Strategy -- Implementing RTM Company-Wide
Dimensions
unknown
Extent
1 online resource (211 p.)
Form of item
online
Isbn
9780387799513
Media category
computer
Media type code
c
Other control number
10.1007/978-0-387-79951-3
Specific material designation
remote
System control number
  • (CKB)1000000000746154
  • (EBL)437791
  • (OCoLC)405546134
  • (SSID)ssj0000115768
  • (PQKBManifestationID)11139945
  • (PQKBTitleCode)TC0000115768
  • (PQKBWorkID)10026839
  • (PQKB)10493057
  • (SSID)ssj0000768526
  • (PQKBManifestationID)12306470
  • (PQKBTitleCode)TC0000768526
  • (PQKBWorkID)10768629
  • (PQKB)11753088
  • (DE-He213)978-0-387-79951-3
  • (MiAaPQ)EBC437791
  • (EXLCZ)991000000000746154
Label
Building Routes to Customers : Proven Strategies for Profitable Growth, by Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. 181-186) and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
What Is Routes-to-Market? -- RTM Workshop -- Market Segmentation -- Define Whole Solutions -- RTM Life Cycle -- Constructing a Route -- Go-to-Market Performance Assessment -- Connecting RTM with Corporate Strategy -- Implementing RTM Company-Wide
Dimensions
unknown
Extent
1 online resource (211 p.)
Form of item
online
Isbn
9780387799513
Media category
computer
Media type code
c
Other control number
10.1007/978-0-387-79951-3
Specific material designation
remote
System control number
  • (CKB)1000000000746154
  • (EBL)437791
  • (OCoLC)405546134
  • (SSID)ssj0000115768
  • (PQKBManifestationID)11139945
  • (PQKBTitleCode)TC0000115768
  • (PQKBWorkID)10026839
  • (PQKB)10493057
  • (SSID)ssj0000768526
  • (PQKBManifestationID)12306470
  • (PQKBTitleCode)TC0000768526
  • (PQKBWorkID)10768629
  • (PQKB)11753088
  • (DE-He213)978-0-387-79951-3
  • (MiAaPQ)EBC437791
  • (EXLCZ)991000000000746154

Library Locations

  • Albert D. Cohen Management LibraryBorrow it
    181 Freedman Crescent, Winnipeg, MB, R3T 5V4, CA
    49.807878 -97.129961
  • Architecture/Fine Arts LibraryBorrow it
    84 Curry Place, Winnipeg, MB, CA
    49.807716 -97.136226
  • Archives and Special CollectionsBorrow it
    25 Chancellors Circle (Elizabeth Dafoe Library), Room 330, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Bibliothèque Alfred-Monnin (Université de Saint-Boniface)Borrow it
    200, avenue de la Cathédrale, Local 2110, Winnipeg, MB, R2H 0H7, CA
    49.888861 -97.119735
  • Bill Larson Library (Grace Hospital)Borrow it
    300 Booth Drive, G-227, Winnipeg, MB, R3J 3M7, CA
    49.882400 -97.276436
  • Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)Borrow it
    409 Tache Avenue, Winnipeg, MB, R2H 2A6, CA
    49.883388 -97.126050
  • Concordia Hospital LibraryBorrow it
    1095 Concordia Avenue, Winnipeg, MB, R2K 3S8, CA
    49.913252 -97.064683
  • Donald W. Craik Engineering LibraryBorrow it
    75B Chancellors Circle (Engineering Building E3), Room 361, Winnipeg, MB, R3T 2N2, CA
    49.809053 -97.133292
  • E.K. Williams Law LibraryBorrow it
    224 Dysart Road, Winnipeg, MB, R3T 5V4, CA
    49.811829 -97.131017
  • Eckhardt-Gramatté Music LibraryBorrow it
    136 Dafoe Road (Taché Arts Complex), Room 257, Winnipeg, MB, R3T 2N2, CA
    49.807964 -97.132222
  • Elizabeth Dafoe LibraryBorrow it
    25 Chancellors Circle, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Fr. H. Drake Library (St. Paul's College)Borrow it
    70 Dysart Road, Winnipeg, MB, R3T 2M6, CA
    49.810605 -97.138184
  • J.W. Crane Memorial Library (Deer Lodge Centre)Borrow it
    2109 Portage Avenue, Winnipeg, MB, R3J 0L3, CA
    49.878000 -97.235520
  • Libraries Annex (not open to the public; please see web page for details)Borrow it
    25 Chancellors Circle (in the Elizabeth Dafoe Library), Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Neil John Maclean Health Sciences LibraryBorrow it
    727 McDermot Avenue (Brodie Centre), 200 Level, Winnipeg, MB, R3E 3P5, CA
    49.903563 -97.160554
  • Sciences and Technology LibraryBorrow it
    186 Dysart Road, Winnipeg, MB, R3T 2M8, CA
    49.811526 -97.133257
  • Seven Oaks General Hospital LibraryBorrow it
    2300 McPhillips Street, Winnipeg, MB, R2V 3M3, CA
    49.955177 -97.148865
  • Sister St. Odilon Library (Misericordia Health Centre)Borrow it
    99 Cornish Avenue, Winnipeg, MB, R3C 1A2, CA
    49.879592 -97.160425
  • St. John's College LibraryBorrow it
    92 Dysart Road, Winnipeg, MB, R3T 2M5, CA
    49.811242 -97.137156
  • Victoria General Hospital LibraryBorrow it
    2340 Pembina Highway, Winnipeg, MB, R3T 2E8, CA
    49.806755 -97.152739
  • William R Newman Library (Agriculture)Borrow it
    66 Dafoe Road, Winnipeg, MB, R3T 2R3, CA
    49.806936 -97.135525
Processing Feedback ...