The Resource Business Relationship Management and Marketing : Mastering Business Markets, edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, (electronic resource)

Business Relationship Management and Marketing : Mastering Business Markets, edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, (electronic resource)

Label
Business Relationship Management and Marketing : Mastering Business Markets
Title
Business Relationship Management and Marketing
Title remainder
Mastering Business Markets
Statement of responsibility
edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice
Member of
Dewey number
  • 330
  • 658.4092
  • 658.8
  • 658.81
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • 4e4RH0WG9Pg
  • fJQmtMdcQ1c
  • Hcvp2XoQAsU
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Kleinaltenkamp, Michael.
  • Plinke, Wulff.
  • Geiger, Ingmar.
Series statement
Springer Texts in Business and Economics,
http://library.link/vocab/subjectName
  • Marketing
  • Market research
  • Leadership
  • Sales management
  • Marketing
  • Market Research/Competitive Intelligence
  • Business Strategy/Leadership
  • Sales/Distribution
Label
Business Relationship Management and Marketing : Mastering Business Markets, edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (342 p.)
Form of item
online
Isbn
9783662438565
Media category
computer
Media type code
c
Other control number
10.1007/978-3-662-43856-5
Specific material designation
remote
System control number
  • (CKB)3710000000251227
  • (EBL)1966955
  • (OCoLC)892919291
  • (SSID)ssj0001353680
  • (PQKBManifestationID)11786804
  • (PQKBTitleCode)TC0001353680
  • (PQKBWorkID)11316421
  • (PQKB)11615310
  • (DE-He213)978-3-662-43856-5
  • (MiAaPQ)EBC1966955
  • (EXLCZ)993710000000251227
Label
Business Relationship Management and Marketing : Mastering Business Markets, edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (342 p.)
Form of item
online
Isbn
9783662438565
Media category
computer
Media type code
c
Other control number
10.1007/978-3-662-43856-5
Specific material designation
remote
System control number
  • (CKB)3710000000251227
  • (EBL)1966955
  • (OCoLC)892919291
  • (SSID)ssj0001353680
  • (PQKBManifestationID)11786804
  • (PQKBTitleCode)TC0001353680
  • (PQKBWorkID)11316421
  • (PQKB)11615310
  • (DE-He213)978-3-662-43856-5
  • (MiAaPQ)EBC1966955
  • (EXLCZ)993710000000251227

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