The Resource Business fundamentals for engineering managers, C. M. Chang

Business fundamentals for engineering managers, C. M. Chang

Label
Business fundamentals for engineering managers
Title
Business fundamentals for engineering managers
Statement of responsibility
C. M. Chang
Creator
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Zhang, Zhanmin
Dewey number
658.1502462
Illustrations
illustrations
Index
index present
Language note
English
LC call number
TA185
LC item number
.C436 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Engineering management collection
http://library.link/vocab/subjectName
  • Engineering
  • Engineering
Label
Business fundamentals for engineering managers, C. M. Chang
Instantiates
Publication
Copyright
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index
Dimensions
unknown
Extent
1 online resource (260 p.)
Form of item
online
Governing access note
Restricted to libraries which purchase an unrestricted PDF download via an IP
Isbn
9781606504796
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)2550000001341157
  • (EBL)1760219
  • (SSID)ssj0001535588
  • (PQKBManifestationID)11894418
  • (PQKBTitleCode)TC0001535588
  • (PQKBWorkID)11501053
  • (PQKB)11168571
  • (OCoLC)886114401
  • (CaBNvSL)swl00404107
  • (MiAaPQ)EBC1760219
  • (EXLCZ)992550000001341157
Label
Business fundamentals for engineering managers, C. M. Chang
Publication
Copyright
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index
Dimensions
unknown
Extent
1 online resource (260 p.)
Form of item
online
Governing access note
Restricted to libraries which purchase an unrestricted PDF download via an IP
Isbn
9781606504796
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)2550000001341157
  • (EBL)1760219
  • (SSID)ssj0001535588
  • (PQKBManifestationID)11894418
  • (PQKBTitleCode)TC0001535588
  • (PQKBWorkID)11501053
  • (PQKB)11168571
  • (OCoLC)886114401
  • (CaBNvSL)swl00404107
  • (MiAaPQ)EBC1760219
  • (EXLCZ)992550000001341157

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