The Resource Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, edited by Kacy Kyungok Kim, (electronic resource)

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, edited by Kacy Kyungok Kim, (electronic resource)

Label
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Title
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Title remainder
Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Statement of responsibility
edited by Kacy Kyungok Kim
Creator
Contributor
Author
Editor
Editor
Subject
Language
eng
Summary
This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Member of
Dewey number
650
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
bvLXMppgKbM
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://bibfra.me/vocab/lite/organizationName
Academy of Marketing Science
http://library.link/vocab/relatedWorkOrContributorName
Kim, Kacy Kyungok.
Series statement
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
http://library.link/vocab/subjectName
  • Marketing
  • Leadership
  • Sales management
  • Marketing
  • Business Strategy/Leadership
  • Sales/Distribution
Label
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, edited by Kacy Kyungok Kim, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Session 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making.
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (877 p.)
Form of item
online
Isbn
9783319266473
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-26647-3
Specific material designation
remote
System control number
  • (CKB)3710000000616283
  • (EBL)4443327
  • (DE-He213)978-3-319-26647-3
  • (MiAaPQ)EBC4443327
  • (EXLCZ)993710000000616283
Label
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference, edited by Kacy Kyungok Kim, (electronic resource)
Publication
Note
Description based upon print version of record
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Session 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making.
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (877 p.)
Form of item
online
Isbn
9783319266473
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-26647-3
Specific material designation
remote
System control number
  • (CKB)3710000000616283
  • (EBL)4443327
  • (DE-He213)978-3-319-26647-3
  • (MiAaPQ)EBC4443327
  • (EXLCZ)993710000000616283

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