The Resource Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation, by Vera Magin, (electronic resource)

Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation, by Vera Magin, (electronic resource)

Label
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Title
Competition in Marketing
Title remainder
Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Statement of responsibility
by Vera Magin
Creator
Author
Author
Subject
Language
  • eng
  • eng
Summary
The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed "managerial over-acting". Managerial over-acting introduces a new concept to the marketing discipline. The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography
Member of
http://library.link/vocab/creatorName
Magin, Vera
Dewey number
  • 380.1/0973
  • 658.8/02
Dissertation note
Dissertation--Universität Mainz, 2006.
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
9QLO7V-0zmw
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Gabler Edition Wissenschaft
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation, by Vera Magin, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
essay 1. Managerial over-acting -- essay 2. Spatial product differentiation
Dimensions
unknown
Edition
1.Auflage.
Extent
1 online resource (162 p.)
Form of item
online
Isbn
9783835092778
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8350-9277-8
Specific material designation
remote
System control number
  • (CKB)1000000000491293
  • (EBL)750191
  • (OCoLC)828797459
  • (SSID)ssj0000645242
  • (PQKBManifestationID)11402180
  • (PQKBTitleCode)TC0000645242
  • (PQKBWorkID)10681535
  • (PQKB)10590987
  • (DE-He213)978-3-8350-9277-8
  • (MiAaPQ)EBC750191
  • (EXLCZ)991000000000491293
Label
Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation, by Vera Magin, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
essay 1. Managerial over-acting -- essay 2. Spatial product differentiation
Dimensions
unknown
Edition
1.Auflage.
Extent
1 online resource (162 p.)
Form of item
online
Isbn
9783835092778
Media category
computer
Media type code
c
Other control number
10.1007/978-3-8350-9277-8
Specific material designation
remote
System control number
  • (CKB)1000000000491293
  • (EBL)750191
  • (OCoLC)828797459
  • (SSID)ssj0000645242
  • (PQKBManifestationID)11402180
  • (PQKBTitleCode)TC0000645242
  • (PQKBWorkID)10681535
  • (PQKB)10590987
  • (DE-He213)978-3-8350-9277-8
  • (MiAaPQ)EBC750191
  • (EXLCZ)991000000000491293

Library Locations

  • Albert D. Cohen Management LibraryBorrow it
    181 Freedman Crescent, Winnipeg, MB, R3T 5V4, CA
    49.807878 -97.129961
  • Architecture/Fine Arts LibraryBorrow it
    84 Curry Place, Winnipeg, MB, CA
    49.807716 -97.136226
  • Archives and Special CollectionsBorrow it
    25 Chancellors Circle (Elizabeth Dafoe Library), Room 330, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Bibliothèque Alfred-Monnin (Université de Saint-Boniface)Borrow it
    200, avenue de la Cathédrale, Local 2110, Winnipeg, MB, R2H 0H7, CA
    49.888861 -97.119735
  • Bill Larson Library (Grace Hospital)Borrow it
    300 Booth Drive, G-227, Winnipeg, MB, R3J 3M7, CA
    49.882400 -97.276436
  • Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)Borrow it
    409 Tache Avenue, Winnipeg, MB, R2H 2A6, CA
    49.883388 -97.126050
  • Concordia Hospital LibraryBorrow it
    1095 Concordia Avenue, Winnipeg, MB, R2K 3S8, CA
    49.913252 -97.064683
  • Donald W. Craik Engineering LibraryBorrow it
    75B Chancellors Circle (Engineering Building E3), Room 361, Winnipeg, MB, R3T 2N2, CA
    49.809053 -97.133292
  • E.K. Williams Law LibraryBorrow it
    224 Dysart Road, Winnipeg, MB, R3T 5V4, CA
    49.811829 -97.131017
  • Eckhardt-Gramatté Music LibraryBorrow it
    136 Dafoe Road (Taché Arts Complex), Room 257, Winnipeg, MB, R3T 2N2, CA
    49.807964 -97.132222
  • Elizabeth Dafoe LibraryBorrow it
    25 Chancellors Circle, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Fr. H. Drake Library (St. Paul's College)Borrow it
    70 Dysart Road, Winnipeg, MB, R3T 2M6, CA
    49.810605 -97.138184
  • J.W. Crane Memorial Library (Deer Lodge Centre)Borrow it
    2109 Portage Avenue, Winnipeg, MB, R3J 0L3, CA
    49.878000 -97.235520
  • Libraries Annex (not open to the public; please see web page for details)Borrow it
    25 Chancellors Circle (in the Elizabeth Dafoe Library), Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Neil John Maclean Health Sciences LibraryBorrow it
    727 McDermot Avenue (Brodie Centre), 200 Level, Winnipeg, MB, R3E 3P5, CA
    49.903563 -97.160554
  • Sciences and Technology LibraryBorrow it
    186 Dysart Road, Winnipeg, MB, R3T 2M8, CA
    49.811526 -97.133257
  • Seven Oaks General Hospital LibraryBorrow it
    2300 McPhillips Street, Winnipeg, MB, R2V 3M3, CA
    49.955177 -97.148865
  • Sister St. Odilon Library (Misericordia Health Centre)Borrow it
    99 Cornish Avenue, Winnipeg, MB, R3C 1A2, CA
    49.879592 -97.160425
  • St. John's College LibraryBorrow it
    92 Dysart Road, Winnipeg, MB, R3T 2M5, CA
    49.811242 -97.137156
  • Victoria General Hospital LibraryBorrow it
    2340 Pembina Highway, Winnipeg, MB, R3T 2E8, CA
    49.806755 -97.152739
  • William R Newman Library (Agriculture)Borrow it
    66 Dafoe Road, Winnipeg, MB, R3T 2R3, CA
    49.806936 -97.135525
Processing Feedback ...