The Resource Competitive Branding Strategies : Managing Performance in Emerging Markets, by Rajagopal, (electronic resource)

Competitive Branding Strategies : Managing Performance in Emerging Markets, by Rajagopal, (electronic resource)

Label
Competitive Branding Strategies : Managing Performance in Emerging Markets
Title
Competitive Branding Strategies
Title remainder
Managing Performance in Emerging Markets
Statement of responsibility
by Rajagopal
Creator
Author
Author
Subject
Language
eng
Summary
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace
http://library.link/vocab/creatorName
Rajagopal
Dewey number
658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
LFWKmFZMetI
Image bit depth
0
LC call number
HF5415.1255
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Globalization
  • Markets
  • Leadership
  • Branding
  • Emerging Markets/Globalization
  • Business Strategy/Leadership
Label
Competitive Branding Strategies : Managing Performance in Emerging Markets, by Rajagopal, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit
Dimensions
unknown
Edition
1st ed. 2019.
Extent
1 online resource (XXV, 288 p. 7 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783030249335
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-24933-5
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000009374915
  • (DE-He213)978-3-030-24933-5
  • (EXLCZ)994100000009374915
Label
Competitive Branding Strategies : Managing Performance in Emerging Markets, by Rajagopal, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit
Dimensions
unknown
Edition
1st ed. 2019.
Extent
1 online resource (XXV, 288 p. 7 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783030249335
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-030-24933-5
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000009374915
  • (DE-He213)978-3-030-24933-5
  • (EXLCZ)994100000009374915

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