The Resource Consumer behaviour, Zubin Sethna & Jim Blythe

Consumer behaviour, Zubin Sethna & Jim Blythe

Label
Consumer behaviour
Title
Consumer behaviour
Statement of responsibility
Zubin Sethna & Jim Blythe
Title variation
Consumer behavior
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe's third edition of 'Consumer Behaviour' now features increased coverage of social media, digital consumption and up to date marketing practice. Examples and case studies from global brands including Spotify, Instagram, and Amazon are threaded throughout the text, and students' understanding and retention of the knowledge is encouraged through innovative learning features including: 'how to impress your examiner' boxes; 'consumer behaviour in action' boxes; 'challenging the status quo' boxes; and much more
Cataloging source
ERL
http://library.link/vocab/creatorName
Sethna, Zubin
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.S48 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Blythe, Jim
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumer behavior
  • Verbraucherverhalten
  • Consumer behavior
Label
Consumer behaviour, Zubin Sethna & Jim Blythe
Instantiates
Publication
Copyright
Note
Previous editions written solely by Blythe
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1: Consumer behaviour in context : Understanding consumer behaviour : Defining consumer behaviour ; Consumer behaviour in context ; Consumer behaviour and the marketing mix ; Consumers, relationship marketing and marketing planning ; Antecedents of consumer behaviour ; Psychology ; Sociology ; Anthropology ; Economics ; Neuroscience ; Case study : Trade in Europe -- Consumer behaviour and the marketing mix : Segmentation ; Products ; Price ; Place ; Promotion People ; Process ; Physical evidence ; Case study : Makeupbyeman -- The decision making process, buyer behaviour and brand interaction : Decision-making using goals ; Decision-making models ; Interrupts ; Risk and uncertainty ; Pre-purchase activities ; The search effort ; Factors affecting the external search for information ; Making the choice ; Categorisation of decision rules ; Involvement ; Dimensions of involvement ; Involvement with brands ; Increasing involvement levels ; Loyalty in buyer behaviour ; Unsought goods p; Case study : Under Armour, Inc. -- Innovation and digital technologies : The product life cycle ; Adoption of innovation ; Categories of innovation adopters ; Innovative products ; Marketing approaches to new product launches ; Resistance to innovation ; Case study : Continuum -- Consumption in B2C vs. B2B : The decision-making unit ; Influences on buyers ; Classifying business customers ; Business and commercial organisations ; Reseller organisations ; Government organisations ; Institutional organisations ; Buyers' techniques ; The buygrid framework ; Value analysis ; Evaluating supplier capability ; Evaluating supplier performance ; Case study : Sell2Wales -- Part 2: Psychological issues in consumer behaviour : Drive, motivation and hedonism : Drive ; Motivation ; Classifying needs ; Motivational factors ; Individual factors ; Motivational conflict ; Goals ; Heuristics ; Hedonism ; Understanding motivation ; Research into motivation ; Case study : Cruise ships -- The self and personality : Self-concept ; Personality ; Approaches to studying personality ; Type approach ; Traits and factors ; Psychographics ; Case study : The decadence of Jean-Paul Gaultier -- Perception : Elements of perception ; Creating a world-view ; How we process data in our head ; Culture and perception ; Using our ears to eat ; Environmental influences ; Perception and store atmospherics ; Perception and consumers' characteristics and behaviour ; Combining factors ; Subliminal perception ; Colour ; Passing off, brandalism and subvertising ; Case study : Politics, spin and the Scottish referendum -- Learning and knowledge : Defining learning ; Studying learning ; The need for knowledge ; Sources of consumer knowledge ; Case study : Kumon -- Attitude formation and change : Defining attitude ; Dimensions of attitude ; Attitude formation ; Attitude measurement ; Functions of attitudes ; Attitude and behaviour ; The duality of private vs. public attitudes ; Attitude vs. situation ; Attitude towards adverts vs. attitude towards the brand ; General vs. specific attitudes ; Changing attitudes ; Cognitive dissonance ; Case study : Changing communications -- Part 3: Sociological issues in consumer behaviour : Reference groups : Formation of reference groups ; Influence of reference groups ; Modelling ; Mechanism of personal influence and word of mouth ; The emergence of word of mouse ; Case study : Social care for the youth -- Age, gender and familial roles : How old are you?: Cohorts and subcultures developed using age ; Defining families ; Influence of children on buying decisions ; Changing nature of the family ; Gender roles ; Other functions of the family ; Roles in family consumption ; Case study : La Leche League Great Britain -- Culture and class : Culture ; Subcultures ; Class ; Case study : CityFalcon -- Ethical consumption : Definitions and categories ; Ethics and the person ; Ethics and the public ; Disposal and recycling ; Case study : Ethical consumer -- Part 4: Consumer behaviour in conclusion : Post-purchase behaviour : Quality ; Post-purchase evaluation ; Consequences of post-purchase evaluation ; Cognitive dissonance ; Disposal ; Case study : Airbnb
Dimensions
25 cm
Edition
3rd edition.
Extent
xxi, 499 pages
Isbn
9781473919136
Lccn
2016940913
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (OCoLC)962035962
  • (OCoLC)ocn962035962
Label
Consumer behaviour, Zubin Sethna & Jim Blythe
Publication
Copyright
Note
Previous editions written solely by Blythe
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part 1: Consumer behaviour in context : Understanding consumer behaviour : Defining consumer behaviour ; Consumer behaviour in context ; Consumer behaviour and the marketing mix ; Consumers, relationship marketing and marketing planning ; Antecedents of consumer behaviour ; Psychology ; Sociology ; Anthropology ; Economics ; Neuroscience ; Case study : Trade in Europe -- Consumer behaviour and the marketing mix : Segmentation ; Products ; Price ; Place ; Promotion People ; Process ; Physical evidence ; Case study : Makeupbyeman -- The decision making process, buyer behaviour and brand interaction : Decision-making using goals ; Decision-making models ; Interrupts ; Risk and uncertainty ; Pre-purchase activities ; The search effort ; Factors affecting the external search for information ; Making the choice ; Categorisation of decision rules ; Involvement ; Dimensions of involvement ; Involvement with brands ; Increasing involvement levels ; Loyalty in buyer behaviour ; Unsought goods p; Case study : Under Armour, Inc. -- Innovation and digital technologies : The product life cycle ; Adoption of innovation ; Categories of innovation adopters ; Innovative products ; Marketing approaches to new product launches ; Resistance to innovation ; Case study : Continuum -- Consumption in B2C vs. B2B : The decision-making unit ; Influences on buyers ; Classifying business customers ; Business and commercial organisations ; Reseller organisations ; Government organisations ; Institutional organisations ; Buyers' techniques ; The buygrid framework ; Value analysis ; Evaluating supplier capability ; Evaluating supplier performance ; Case study : Sell2Wales -- Part 2: Psychological issues in consumer behaviour : Drive, motivation and hedonism : Drive ; Motivation ; Classifying needs ; Motivational factors ; Individual factors ; Motivational conflict ; Goals ; Heuristics ; Hedonism ; Understanding motivation ; Research into motivation ; Case study : Cruise ships -- The self and personality : Self-concept ; Personality ; Approaches to studying personality ; Type approach ; Traits and factors ; Psychographics ; Case study : The decadence of Jean-Paul Gaultier -- Perception : Elements of perception ; Creating a world-view ; How we process data in our head ; Culture and perception ; Using our ears to eat ; Environmental influences ; Perception and store atmospherics ; Perception and consumers' characteristics and behaviour ; Combining factors ; Subliminal perception ; Colour ; Passing off, brandalism and subvertising ; Case study : Politics, spin and the Scottish referendum -- Learning and knowledge : Defining learning ; Studying learning ; The need for knowledge ; Sources of consumer knowledge ; Case study : Kumon -- Attitude formation and change : Defining attitude ; Dimensions of attitude ; Attitude formation ; Attitude measurement ; Functions of attitudes ; Attitude and behaviour ; The duality of private vs. public attitudes ; Attitude vs. situation ; Attitude towards adverts vs. attitude towards the brand ; General vs. specific attitudes ; Changing attitudes ; Cognitive dissonance ; Case study : Changing communications -- Part 3: Sociological issues in consumer behaviour : Reference groups : Formation of reference groups ; Influence of reference groups ; Modelling ; Mechanism of personal influence and word of mouth ; The emergence of word of mouse ; Case study : Social care for the youth -- Age, gender and familial roles : How old are you?: Cohorts and subcultures developed using age ; Defining families ; Influence of children on buying decisions ; Changing nature of the family ; Gender roles ; Other functions of the family ; Roles in family consumption ; Case study : La Leche League Great Britain -- Culture and class : Culture ; Subcultures ; Class ; Case study : CityFalcon -- Ethical consumption : Definitions and categories ; Ethics and the person ; Ethics and the public ; Disposal and recycling ; Case study : Ethical consumer -- Part 4: Consumer behaviour in conclusion : Post-purchase behaviour : Quality ; Post-purchase evaluation ; Consequences of post-purchase evaluation ; Cognitive dissonance ; Disposal ; Case study : Airbnb
Dimensions
25 cm
Edition
3rd edition.
Extent
xxi, 499 pages
Isbn
9781473919136
Lccn
2016940913
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (OCoLC)962035962
  • (OCoLC)ocn962035962

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