The Resource Corporate architecture : building a brand : fashion, banking, telecommunications, automotive, [editors, Alejandro Bahamón, Ana Cañizares, Antonio Corcuera ; texts, Ana María Álvarez ... et al.]

Corporate architecture : building a brand : fashion, banking, telecommunications, automotive, [editors, Alejandro Bahamón, Ana Cañizares, Antonio Corcuera ; texts, Ana María Álvarez ... et al.]

Label
Corporate architecture : building a brand : fashion, banking, telecommunications, automotive
Title
Corporate architecture
Title remainder
building a brand : fashion, banking, telecommunications, automotive
Statement of responsibility
[editors, Alejandro Bahamón, Ana Cañizares, Antonio Corcuera ; texts, Ana María Álvarez ... et al.]
Creator
Contributor
Subject
Language
  • eng
  • spa
  • eng
Summary
"In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to "build" a corporate image is a phenomena that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. Corporate Architecture offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts."--BOOK JACKET
Cataloging source
DLC
http://bibfra.me/vocab/lite/collectionName
Arquitectura corporativa
Dewey number
725/.2
Illustrations
illustrations
Index
no index present
Language note
Translated from the Spanish
LC call number
NA2540
LC item number
.A6613 2009
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Bahamón, Alejandro
  • Cañizares, Ana Cristina G
  • Corcuera, Antonio
http://library.link/vocab/subjectName
  • Symbolism in architecture
  • Architecture
  • Communication in architecture
  • Corporate image
Label
Corporate architecture : building a brand : fashion, banking, telecommunications, automotive, [editors, Alejandro Bahamón, Ana Cañizares, Antonio Corcuera ; texts, Ana María Álvarez ... et al.]
Instantiates
Publication
Dimensions
29 cm.
Extent
503 p.
Isbn
9780393733051
Isbn Type
(hardcover)
Lccn
2009020369
Other physical details
ill. (some col.)
System control number
  • (CaMWU)u2067476-01umb_inst
  • 2036992
  • (OCoLC)317919759
Label
Corporate architecture : building a brand : fashion, banking, telecommunications, automotive, [editors, Alejandro Bahamón, Ana Cañizares, Antonio Corcuera ; texts, Ana María Álvarez ... et al.]
Publication
Dimensions
29 cm.
Extent
503 p.
Isbn
9780393733051
Isbn Type
(hardcover)
Lccn
2009020369
Other physical details
ill. (some col.)
System control number
  • (CaMWU)u2067476-01umb_inst
  • 2036992
  • (OCoLC)317919759

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