The Resource Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)

Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)

Label
Corporate reputation : managing opportunities and threats
Title
Corporate reputation
Title remainder
managing opportunities and threats
Statement of responsibility
edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
Contributor
Subject
Genre
Language
  • eng
  • eng
Summary
According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in organizations specialising in corporate reputation and its management or recovery. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them
Member of
Cataloging source
MiAaPQ
Dewey number
659.2
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HD59.2
LC item number
.C685 2011
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Burke, Ronald J
  • Martin, Graeme
  • Cooper, Cary L
Series statement
Psychological and Behavioural Aspects of Risk
http://library.link/vocab/subjectName
  • Corporate image
  • Brand name products
  • Corporations
  • Organizational effectiveness
  • Performance
Label
Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick
Dimensions
unknown
Extent
1 online resource (357 p.)
Form of item
online
Isbn
9781409423270
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)2670000000082122
  • (EBL)679215
  • (OCoLC)721194067
  • (SSID)ssj0000483566
  • (PQKBManifestationID)12177400
  • (PQKBTitleCode)TC0000483566
  • (PQKBWorkID)10573804
  • (PQKB)11055772
  • (MiAaPQ)EBC679215
  • (EXLCZ)992670000000082122
Label
Corporate reputation : managing opportunities and threats, edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper, (electronic resource)
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Content category
text
Content type code
  • txt
Contents
Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick
Dimensions
unknown
Extent
1 online resource (357 p.)
Form of item
online
Isbn
9781409423270
Media category
computer
Media type code
  • c
Specific material designation
remote
System control number
  • (CKB)2670000000082122
  • (EBL)679215
  • (OCoLC)721194067
  • (SSID)ssj0000483566
  • (PQKBManifestationID)12177400
  • (PQKBTitleCode)TC0000483566
  • (PQKBWorkID)10573804
  • (PQKB)11055772
  • (MiAaPQ)EBC679215
  • (EXLCZ)992670000000082122

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