The Resource Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference, edited by Harlan E. Spotts, (electronic resource)

Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference, edited by Harlan E. Spotts, (electronic resource)

Label
Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
Title
Creating and Delivering Value in Marketing
Title remainder
Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
Statement of responsibility
edited by Harlan E. Spotts
Creator
Contributor
Editor
Editor
Subject
Language
  • eng
  • eng
Summary
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing
Member of
Dewey number
  • 330
  • 658.4092
  • 658.8
  • 658.81
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
WadpfQiCIfM
Language note
English
LC call number
HF5410-5417.5
Literary form
non fiction
Nature of contents
dictionaries
http://bibfra.me/vocab/lite/organizationDate
(2003 :
http://bibfra.me/vocab/lite/organizationName
Academy of Marketing Science
http://library.link/vocab/relatedWorkOrContributorName
Spotts, Harlan E.
Series statement
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
http://library.link/vocab/subjectName
  • Marketing
  • Leadership
  • Sales management
  • Marketing
  • Business Strategy/Leadership
  • Sales/Distribution
Label
Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference, edited by Harlan E. Spotts, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management -- Advances in Research Methodology I -- e-Shopping and Website Loyalties -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics Responsibility -- Brand Issues: Image, Extensions and Relationships -- New Horizons in Business-to-Business Marketing -- Cross-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment -- Controversial, Peer Recommendations, and Vulnerable Consumer Issues -- Modes of Online Value Creation -- Relationships and Trust in Buyer-Supplier Interactions -- New Trends in Education -- Price Promotion and Drivers on Customer Retentions -- How Consumers are Affected by Advertising and What They Believe as a Result -- Loyalty Issues -- Trust -- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships -- Behavioral Issues in Advertising, CRM, and Developing Economies -- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics -- Academy of Marketing Science Outstanding Teachers in Marketing -- CRM: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of Online Consumption -- Emerging Issues in Business to Business Marketing -- Critical Evaluations of Educational Issues -- Chinese and Japanese Marketing Practices -- New Findings in Consumer Behavior and (Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the European Union: New Challenges for Marketing -- Cross-Cultural Comparisons -- Consumer Choice and Decision Making -- International Issues, Information Search, and Advertising -- Overseas Entry of SMEs, Service Marketers, and Joint Ventures -- Addendum to the 2002 Proceedings
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (314 p.)
Form of item
online
Isbn
9783319118482
Media category
computer
Media type code
c
Other control number
10.1007/978-3-319-11848-2
Specific material designation
remote
System control number
  • (CKB)3800000000006922
  • (EBL)1967652
  • (SSID)ssj0001385902
  • (PQKBManifestationID)11895248
  • (PQKBTitleCode)TC0001385902
  • (PQKBWorkID)11341306
  • (PQKB)10974390
  • (DE-He213)978-3-319-11848-2
  • (MiAaPQ)EBC1967652
  • (EXLCZ)993800000000006922
Label
Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference, edited by Harlan E. Spotts, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management -- Advances in Research Methodology I -- e-Shopping and Website Loyalties -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics Responsibility -- Brand Issues: Image, Extensions and Relationships -- New Horizons in Business-to-Business Marketing -- Cross-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment -- Controversial, Peer Recommendations, and Vulnerable Consumer Issues -- Modes of Online Value Creation -- Relationships and Trust in Buyer-Supplier Interactions -- New Trends in Education -- Price Promotion and Drivers on Customer Retentions -- How Consumers are Affected by Advertising and What They Believe as a Result -- Loyalty Issues -- Trust -- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships -- Behavioral Issues in Advertising, CRM, and Developing Economies -- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics -- Academy of Marketing Science Outstanding Teachers in Marketing -- CRM: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of Online Consumption -- Emerging Issues in Business to Business Marketing -- Critical Evaluations of Educational Issues -- Chinese and Japanese Marketing Practices -- New Findings in Consumer Behavior and (Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the European Union: New Challenges for Marketing -- Cross-Cultural Comparisons -- Consumer Choice and Decision Making -- International Issues, Information Search, and Advertising -- Overseas Entry of SMEs, Service Marketers, and Joint Ventures -- Addendum to the 2002 Proceedings
Dimensions
unknown
Edition
1st ed. 2015.
Extent
1 online resource (314 p.)
Form of item
online
Isbn
9783319118482
Media category
computer
Media type code
c
Other control number
10.1007/978-3-319-11848-2
Specific material designation
remote
System control number
  • (CKB)3800000000006922
  • (EBL)1967652
  • (SSID)ssj0001385902
  • (PQKBManifestationID)11895248
  • (PQKBTitleCode)TC0001385902
  • (PQKBWorkID)11341306
  • (PQKB)10974390
  • (DE-He213)978-3-319-11848-2
  • (MiAaPQ)EBC1967652
  • (EXLCZ)993800000000006922

Library Locations

  • Albert D. Cohen Management LibraryBorrow it
    181 Freedman Crescent, Winnipeg, MB, R3T 5V4, CA
    49.807878 -97.129961
  • Architecture/Fine Arts LibraryBorrow it
    84 Curry Place, Winnipeg, MB, CA
    49.807716 -97.136226
  • Archives and Special CollectionsBorrow it
    25 Chancellors Circle (Elizabeth Dafoe Library), Room 330, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Bibliothèque Alfred-Monnin (Université de Saint-Boniface)Borrow it
    200, avenue de la Cathédrale, Local 2110, Winnipeg, MB, R2H 0H7, CA
    49.888861 -97.119735
  • Bill Larson Library (Grace Hospital)Borrow it
    300 Booth Drive, G-227, Winnipeg, MB, R3J 3M7, CA
    49.882400 -97.276436
  • Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)Borrow it
    409 Tache Avenue, Winnipeg, MB, R2H 2A6, CA
    49.883388 -97.126050
  • Concordia Hospital LibraryBorrow it
    1095 Concordia Avenue, Winnipeg, MB, R2K 3S8, CA
    49.913252 -97.064683
  • Donald W. Craik Engineering LibraryBorrow it
    75B Chancellors Circle (Engineering Building E3), Room 361, Winnipeg, MB, R3T 2N2, CA
    49.809053 -97.133292
  • E.K. Williams Law LibraryBorrow it
    224 Dysart Road, Winnipeg, MB, R3T 5V4, CA
    49.811829 -97.131017
  • Eckhardt-Gramatté Music LibraryBorrow it
    136 Dafoe Road (Taché Arts Complex), Room 257, Winnipeg, MB, R3T 2N2, CA
    49.807964 -97.132222
  • Elizabeth Dafoe LibraryBorrow it
    25 Chancellors Circle, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Fr. H. Drake Library (St. Paul's College)Borrow it
    70 Dysart Road, Winnipeg, MB, R3T 2M6, CA
    49.810605 -97.138184
  • J.W. Crane Memorial Library (Deer Lodge Centre)Borrow it
    2109 Portage Avenue, Winnipeg, MB, R3J 0L3, CA
    49.878000 -97.235520
  • Libraries Annex (not open to the public; please see web page for details)Borrow it
    25 Chancellors Circle (in the Elizabeth Dafoe Library), Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Neil John Maclean Health Sciences LibraryBorrow it
    727 McDermot Avenue (Brodie Centre), 200 Level, Winnipeg, MB, R3E 3P5, CA
    49.903563 -97.160554
  • Sciences and Technology LibraryBorrow it
    186 Dysart Road, Winnipeg, MB, R3T 2M8, CA
    49.811526 -97.133257
  • Seven Oaks General Hospital LibraryBorrow it
    2300 McPhillips Street, Winnipeg, MB, R2V 3M3, CA
    49.955177 -97.148865
  • Sister St. Odilon Library (Misericordia Health Centre)Borrow it
    99 Cornish Avenue, Winnipeg, MB, R3C 1A2, CA
    49.879592 -97.160425
  • St. John's College LibraryBorrow it
    92 Dysart Road, Winnipeg, MB, R3T 2M5, CA
    49.811242 -97.137156
  • Victoria General Hospital LibraryBorrow it
    2340 Pembina Highway, Winnipeg, MB, R3T 2E8, CA
    49.806755 -97.152739
  • William R Newman Library (Agriculture)Borrow it
    66 Dafoe Road, Winnipeg, MB, R3T 2R3, CA
    49.806936 -97.135525
Processing Feedback ...