The Resource Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty, by Margaret Brooks, John Lovett, Sam Creek, (electronic resource)

Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty, by Margaret Brooks, John Lovett, Sam Creek, (electronic resource)

Label
Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty
Title
Developing B2B Social Communities
Title remainder
Keys to Growth, Innovation, and Customer Loyalty
Statement of responsibility
by Margaret Brooks, John Lovett, Sam Creek
Creator
Contributor
Author
Author
Subject
Language
  • eng
  • eng
Summary
Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Seminars, publications, market research, and customer care centers remain important tools in every B2B firm’s toolbox for understanding, attracting, and serving customers while keeping them loyal. But in a world of fierce global price competition, increasing transparency of business practices, and ever-rising complexity, these traditional customer interaction channels are no longer enough for most B2B companies. That’s why smart organizations—both large and small—are tapping into online communities to gain a huge competitive advantage: the ability to get much closer to customers and become more valuable to them. Developing B2B Social Communities delves into the generators of business value in online communities: immediate customer access to expert information within the company and from other customers; inexpensive delivery of custom technical help; demonstrations of how customers can to get the most from their products; and forums where customers can share tips, air gripes, reveal unmet needs, and suggest improvements. Three veteran community managers show you how to harness the knowledge of the crowd to help shape your company’s strategic direction, develop new products and services, identify trends, sell more, serve customers more efficiently, and provide better product support. Fleshing out precepts with real-world examples and case studies, the authors detail the transformational opportunities—and pitfalls—for creating online communities
http://library.link/vocab/creatorName
Brooks, Margaret
Dewey number
  • 004
  • 338.47004
  • 658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • eyebLldHfRk
  • ybO7ajGKxg8
  • c_asOKXX1Mc
Language note
English
LC call number
HD9696.2-9696.82
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Lovett, John.
  • Creek, Sam.
http://library.link/vocab/subjectName
  • Computer industry
  • The Computer Industry
Label
Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty, by Margaret Brooks, John Lovett, Sam Creek, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Color
multicolored
Content category
text
Content type code
txt
Contents
  • ""Contents""; ""Foreword""; ""About the Authors""; ""About the Technical Reviewer ""; ""Acknowledgments""; ""Preface""; ""Chapter 1: The Human Need to Connect ""; ""From the Political Animal to the Social""; ""Hardwired to Socialize""; ""Updating the Status of Your Nucleus Accumbens""; ""Trusting the Crowd""; ""We Can Rebuild Him. We Have the Technology Better Stronger Faster.""; ""Back in the Conference Room""; ""Return on Investment""; ""Competition""; ""New Technologies and the Rise of Social Media""; ""Your Company Is Made Up of People, Just Like Your Customers""; ""Summary""
  • ""Chapter 2: Community as the Centerpiece for Customer Engagement""""The X-Factor: What Makes for a Successful Community?""; ""Step 1: Due Diligence""; ""Step 2: Business Planning""; ""Step 3: Make the Decision: Yes or No? Should We Take the Plunge?""; ""Step 4: Community Planning""; ""Next, the Who Question""; ""Now to Answer the What Question""; ""Finally, Answering the How Question""; ""Step 5: Opening Activities""; ""Step 6: Launching the Community""; ""Step 7: Monitor, Sustain, and Evaluate Success""; ""Step 8: Continuous Improvement""
  • ""Online Community: The Base for Social Engagement""""Summary""; ""On-Domain Platform Requirements Checklist""; ""End User Functionality""; ""Considerations Summary Chart""; ""Chapter 3: Community Models""; ""Showing Your Cards: Which Privacy Model Is Right for Your Community?""; ""Public Communities""; ""Private Communities""; ""Hybrid Communities""; ""How Will Your Community Be Governed?""; ""Internal Governance""; ""Externally Governed Communities""; ""Hybrid Governance Models: The Best of Both Worlds?""; ""Which Finance Model Is Right for Your Community?""; ""Summary""
  • ""Chapter 4: Life Cycle and Maturity Models for Online Communities""""A Four-Stage Community Life Cycle Model""; ""Onboarding State""; ""Established State""; ""Mature State""; ""Mitotic State""; ""An Alternative Four-Stage Community Life Cycle Model""; ""Strategy""; ""Leadership""; ""Culture""; ""Community Management""; ""Content and Programming""; ""Policies and Governance""; ""Tools""; ""Metrics and Measurement""; ""Assessing Your Community Maturity""; ""Summary""; ""Chapter 5: Community Management""; ""An Investment in Social Capital""; ""Community Management Active and Passive""
  • ""Desirable Traits Found in Successful B2B Community Managers""""Where Do I Look?""; ""Racing A Team Effort Much Like Community Management""; ""Don't Forget Content""; ""The Established Principles of Community Management""; ""Why Communities Fail""; ""Reasons Communities Fail""; ""Community Focused Around an Uninteresting Topic or Incorrect Audience""; ""Lack of Dedicated Community Management Efforts""; ""Unclear Mission, Purpose, Goals, and Measurements""; ""Lack of Content Nothing to Interact On""; ""Technology Platform Does Not Support Community Needs""
  • ""The Business Need for the Community Ends""
Dimensions
unknown
Edition
1st ed. 2013.
Extent
1 online resource (196 p.)
Form of item
online
Isbn
9781430247142
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4302-4714-2
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)3710000000018977
  • (EBL)1636294
  • (OCoLC)902409732
  • (SSID)ssj0001010822
  • (PQKBManifestationID)11550830
  • (PQKBTitleCode)TC0001010822
  • (PQKBWorkID)10999910
  • (PQKB)10504159
  • (DE-He213)978-1-4302-4714-2
  • (MiAaPQ)EBC1636294
  • (EXLCZ)993710000000018977
Label
Developing B2B Social Communities : Keys to Growth, Innovation, and Customer Loyalty, by Margaret Brooks, John Lovett, Sam Creek, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Color
multicolored
Content category
text
Content type code
txt
Contents
  • ""Contents""; ""Foreword""; ""About the Authors""; ""About the Technical Reviewer ""; ""Acknowledgments""; ""Preface""; ""Chapter 1: The Human Need to Connect ""; ""From the Political Animal to the Social""; ""Hardwired to Socialize""; ""Updating the Status of Your Nucleus Accumbens""; ""Trusting the Crowd""; ""We Can Rebuild Him. We Have the Technology Better Stronger Faster.""; ""Back in the Conference Room""; ""Return on Investment""; ""Competition""; ""New Technologies and the Rise of Social Media""; ""Your Company Is Made Up of People, Just Like Your Customers""; ""Summary""
  • ""Chapter 2: Community as the Centerpiece for Customer Engagement""""The X-Factor: What Makes for a Successful Community?""; ""Step 1: Due Diligence""; ""Step 2: Business Planning""; ""Step 3: Make the Decision: Yes or No? Should We Take the Plunge?""; ""Step 4: Community Planning""; ""Next, the Who Question""; ""Now to Answer the What Question""; ""Finally, Answering the How Question""; ""Step 5: Opening Activities""; ""Step 6: Launching the Community""; ""Step 7: Monitor, Sustain, and Evaluate Success""; ""Step 8: Continuous Improvement""
  • ""Online Community: The Base for Social Engagement""""Summary""; ""On-Domain Platform Requirements Checklist""; ""End User Functionality""; ""Considerations Summary Chart""; ""Chapter 3: Community Models""; ""Showing Your Cards: Which Privacy Model Is Right for Your Community?""; ""Public Communities""; ""Private Communities""; ""Hybrid Communities""; ""How Will Your Community Be Governed?""; ""Internal Governance""; ""Externally Governed Communities""; ""Hybrid Governance Models: The Best of Both Worlds?""; ""Which Finance Model Is Right for Your Community?""; ""Summary""
  • ""Chapter 4: Life Cycle and Maturity Models for Online Communities""""A Four-Stage Community Life Cycle Model""; ""Onboarding State""; ""Established State""; ""Mature State""; ""Mitotic State""; ""An Alternative Four-Stage Community Life Cycle Model""; ""Strategy""; ""Leadership""; ""Culture""; ""Community Management""; ""Content and Programming""; ""Policies and Governance""; ""Tools""; ""Metrics and Measurement""; ""Assessing Your Community Maturity""; ""Summary""; ""Chapter 5: Community Management""; ""An Investment in Social Capital""; ""Community Management Active and Passive""
  • ""Desirable Traits Found in Successful B2B Community Managers""""Where Do I Look?""; ""Racing A Team Effort Much Like Community Management""; ""Don't Forget Content""; ""The Established Principles of Community Management""; ""Why Communities Fail""; ""Reasons Communities Fail""; ""Community Focused Around an Uninteresting Topic or Incorrect Audience""; ""Lack of Dedicated Community Management Efforts""; ""Unclear Mission, Purpose, Goals, and Measurements""; ""Lack of Content Nothing to Interact On""; ""Technology Platform Does Not Support Community Needs""
  • ""The Business Need for the Community Ends""
Dimensions
unknown
Edition
1st ed. 2013.
Extent
1 online resource (196 p.)
Form of item
online
Isbn
9781430247142
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4302-4714-2
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)3710000000018977
  • (EBL)1636294
  • (OCoLC)902409732
  • (SSID)ssj0001010822
  • (PQKBManifestationID)11550830
  • (PQKBTitleCode)TC0001010822
  • (PQKBWorkID)10999910
  • (PQKB)10504159
  • (DE-He213)978-1-4302-4714-2
  • (MiAaPQ)EBC1636294
  • (EXLCZ)993710000000018977

Library Locations

  • Albert D. Cohen Management LibraryBorrow it
    181 Freedman Crescent, Winnipeg, MB, R3T 5V4, CA
    49.807878 -97.129961
  • Architecture/Fine Arts LibraryBorrow it
    84 Curry Place, Winnipeg, MB, CA
    49.807716 -97.136226
  • Archives and Special CollectionsBorrow it
    25 Chancellors Circle (Elizabeth Dafoe Library), Room 330, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Bibliothèque Alfred-Monnin (Université de Saint-Boniface)Borrow it
    200, avenue de la Cathédrale, Local 2110, Winnipeg, MB, R2H 0H7, CA
    49.888861 -97.119735
  • Bill Larson Library (Grace Hospital)Borrow it
    300 Booth Drive, G-227, Winnipeg, MB, R3J 3M7, CA
    49.882400 -97.276436
  • Carolyn Sifton - Helene Fuld Library (St. Boniface General Hospital)Borrow it
    409 Tache Avenue, Winnipeg, MB, R2H 2A6, CA
    49.883388 -97.126050
  • Concordia Hospital LibraryBorrow it
    1095 Concordia Avenue, Winnipeg, MB, R2K 3S8, CA
    49.913252 -97.064683
  • Donald W. Craik Engineering LibraryBorrow it
    75B Chancellors Circle (Engineering Building E3), Room 361, Winnipeg, MB, R3T 2N2, CA
    49.809053 -97.133292
  • E.K. Williams Law LibraryBorrow it
    224 Dysart Road, Winnipeg, MB, R3T 5V4, CA
    49.811829 -97.131017
  • Eckhardt-Gramatté Music LibraryBorrow it
    136 Dafoe Road (Taché Arts Complex), Room 257, Winnipeg, MB, R3T 2N2, CA
    49.807964 -97.132222
  • Elizabeth Dafoe LibraryBorrow it
    25 Chancellors Circle, Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Fr. H. Drake Library (St. Paul's College)Borrow it
    70 Dysart Road, Winnipeg, MB, R3T 2M6, CA
    49.810605 -97.138184
  • J.W. Crane Memorial Library (Deer Lodge Centre)Borrow it
    2109 Portage Avenue, Winnipeg, MB, R3J 0L3, CA
    49.878000 -97.235520
  • Libraries Annex (not open to the public; please see web page for details)Borrow it
    25 Chancellors Circle (in the Elizabeth Dafoe Library), Winnipeg, MB, R3T 2N2, CA
    49.809961 -97.131878
  • Neil John Maclean Health Sciences LibraryBorrow it
    727 McDermot Avenue (Brodie Centre), 200 Level, Winnipeg, MB, R3E 3P5, CA
    49.903563 -97.160554
  • Sciences and Technology LibraryBorrow it
    186 Dysart Road, Winnipeg, MB, R3T 2M8, CA
    49.811526 -97.133257
  • Seven Oaks General Hospital LibraryBorrow it
    2300 McPhillips Street, Winnipeg, MB, R2V 3M3, CA
    49.955177 -97.148865
  • Sister St. Odilon Library (Misericordia Health Centre)Borrow it
    99 Cornish Avenue, Winnipeg, MB, R3C 1A2, CA
    49.879592 -97.160425
  • St. John's College LibraryBorrow it
    92 Dysart Road, Winnipeg, MB, R3T 2M5, CA
    49.811242 -97.137156
  • Victoria General Hospital LibraryBorrow it
    2340 Pembina Highway, Winnipeg, MB, R3T 2E8, CA
    49.806755 -97.152739
  • William R Newman Library (Agriculture)Borrow it
    66 Dafoe Road, Winnipeg, MB, R3T 2R3, CA
    49.806936 -97.135525
Processing Feedback ...