The Resource Developing advertising with qualitative research, Judith Wardle, (electronic resource)

Developing advertising with qualitative research, Judith Wardle, (electronic resource)

Label
Developing advertising with qualitative research
Title
Developing advertising with qualitative research
Statement of responsibility
Judith Wardle
Creator
Subject
Language
eng
Summary
This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations
Member of
Additional physical form
Also issued in print format.
Cataloging source
StDuBDS
http://bibfra.me/vocab/lite/collectionName
SAGE research methods online
http://library.link/vocab/creatorName
Wardle, Judith
Dewey number
659.1072
Index
no index present
Intended audience
Specialized
LC call number
HF5814
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Qualitative market research
Series volume
6
http://library.link/vocab/subjectName
  • Advertising
  • Qualitative research
Target audience
specialized
Label
Developing advertising with qualitative research, Judith Wardle, (electronic resource)
Link
http://methods.sagepub.com/book/developing-advertising-with-qualitative-market-research
Instantiates
Publication
Note
  • "SAGE research methods online."
  • Title from home page (viewed Jan. 18, 2011)
Bibliography note
Includes bibliographical references
Extent
1 online resource.
Form of item
online
Governing access note
Access restricted to subscribing institutions
Isbn
9781849208833
Isbn Type
(ebook)
Specific material designation
remote
System control number
(StDuBDS)EDZ0000018737
System details
  • Mode of access: World Wide Web
  • System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher)
  • Available as searchable text in HTML format
Label
Developing advertising with qualitative research, Judith Wardle, (electronic resource)
Link
http://methods.sagepub.com/book/developing-advertising-with-qualitative-market-research
Publication
Note
  • "SAGE research methods online."
  • Title from home page (viewed Jan. 18, 2011)
Bibliography note
Includes bibliographical references
Extent
1 online resource.
Form of item
online
Governing access note
Access restricted to subscribing institutions
Isbn
9781849208833
Isbn Type
(ebook)
Specific material designation
remote
System control number
(StDuBDS)EDZ0000018737
System details
  • Mode of access: World Wide Web
  • System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher)
  • Available as searchable text in HTML format

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