The Resource Digital tools for academic branding and self-promotion, Marga Cabrera and Nuria Lloret, editors

Digital tools for academic branding and self-promotion, Marga Cabrera and Nuria Lloret, editors

Label
Digital tools for academic branding and self-promotion
Title
Digital tools for academic branding and self-promotion
Statement of responsibility
Marga Cabrera and Nuria Lloret, editors
Contributor
Editor
Publisher
Subject
Language
eng
Summary
"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher
Additional physical form
Also available in print.
Cataloging source
CaBNVSL
Dewey number
378.1/2
Illustrations
illustrations
Index
index present
LC call number
LB1778
LC item number
.D53 2017e
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
  • Cabrera, Marga
  • Lloret Romero, Nuria
  • IGI Global
http://library.link/vocab/subjectName
  • College teachers
  • Digital communications
  • College teachers
  • Branding (Marketing)
  • Reputation
Target audience
  • adult
  • specialized
Label
Digital tools for academic branding and self-promotion, Marga Cabrera and Nuria Lloret, editors
Link
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type MARC source
rdacontent
Contents
New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol
Dimensions
unknown
Extent
PDFs (253 pages)
File format
multiple file formats
Form of item
online
Governing access note
Restricted to subscribers or individual electronic text purchasers
Isbn
9781522509189
Media category
electronic
Media MARC source
isbdmedia
Other control number
10.4018/978-1-5225-0917-2
Other physical details
illustrations.
Reformatting quality
access
Specific material designation
remote
System control number
  • (CaBNVSL)gtp00566530
  • (OCoLC)962445494
  • (IGIG)00153162
System details
Mode of access: World Wide Web
Label
Digital tools for academic branding and self-promotion, Marga Cabrera and Nuria Lloret, editors
Link
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type MARC source
rdacontent
Contents
New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol
Dimensions
unknown
Extent
PDFs (253 pages)
File format
multiple file formats
Form of item
online
Governing access note
Restricted to subscribers or individual electronic text purchasers
Isbn
9781522509189
Media category
electronic
Media MARC source
isbdmedia
Other control number
10.4018/978-1-5225-0917-2
Other physical details
illustrations.
Reformatting quality
access
Specific material designation
remote
System control number
  • (CaBNVSL)gtp00566530
  • (OCoLC)962445494
  • (IGIG)00153162
System details
Mode of access: World Wide Web

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