The Resource Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan, (electronic resource)

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan, (electronic resource)

Label
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Title
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Statement of responsibility
by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan
Creator
Contributor
Author
Author
Subject
Language
  • eng
  • eng
Summary
This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research
Member of
Is Subseries of
http://library.link/vocab/creatorName
Viswanathan, Madhubalan
Dewey number
370.95
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • spLalv48Hlk
  • 1ZqaHNLrDvc
  • TY1Ur8BtDZI
Language note
English
LC call number
LB2801-3095
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Gajendiran, S.
  • Venkatesan, R.
Series statement
Education in the Asia-Pacific Region: Issues, Concerns and Prospects,
Series volume
12
http://library.link/vocab/subjectName
  • Marketing
  • Entrepreneurship
  • Administration, Organization and Leadership
  • Education, general
  • Marketing
  • Entrepreneurship
Label
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Basic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program – Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program – Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 – Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research
Dimensions
unknown
Edition
1st ed. 2008.
Extent
1 online resource (245 p.)
Form of item
online
Isbn
9781281492166
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4020-5769-4
Specific material designation
remote
System control number
  • (CKB)1000000000440674
  • (EBL)371752
  • (OCoLC)272306770
  • (SSID)ssj0000146408
  • (PQKBManifestationID)11137433
  • (PQKBTitleCode)TC0000146408
  • (PQKBWorkID)10185946
  • (PQKB)11353221
  • (DE-He213)978-1-4020-5769-4
  • (MiAaPQ)EBC371752
  • (EXLCZ)991000000000440674
Label
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
cr
Content category
text
Content type code
txt
Contents
Basic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program – Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program – Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 – Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research
Dimensions
unknown
Edition
1st ed. 2008.
Extent
1 online resource (245 p.)
Form of item
online
Isbn
9781281492166
Media category
computer
Media type code
c
Other control number
10.1007/978-1-4020-5769-4
Specific material designation
remote
System control number
  • (CKB)1000000000440674
  • (EBL)371752
  • (OCoLC)272306770
  • (SSID)ssj0000146408
  • (PQKBManifestationID)11137433
  • (PQKBTitleCode)TC0000146408
  • (PQKBWorkID)10185946
  • (PQKB)11353221
  • (DE-He213)978-1-4020-5769-4
  • (MiAaPQ)EBC371752
  • (EXLCZ)991000000000440674

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