The Resource Fashion & Music, edited by Jochen Strähle, (electronic resource)

Fashion & Music, edited by Jochen Strähle, (electronic resource)

Label
Fashion & Music
Title
Fashion & Music
Statement of responsibility
edited by Jochen Strähle
Contributor
Editor
Editor
Subject
Language
eng
Summary
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role o f music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study)
Member of
Dewey number
780.07
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
v9PVdSj5L88
LC call number
HF5415.34
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Strähle, Jochen.
Series statement
Springer Series in Fashion Business,
http://library.link/vocab/subjectName
  • Motivation research (Marketing)
  • Music
  • Branding (Marketing)
  • Consumer Behavior
  • Music
  • Sociology of Culture
  • Branding
Label
Fashion & Music, edited by Jochen Strähle, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (266 pages)
Form of item
online
Isbn
9789811056376
Media category
computer
Media MARC source
rdamedia
Other control number
10.1007/978-981-10-5637-6
Other physical details
illustrations, tables.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)3780000000451134
  • (MiAaPQ)EBC4944143
  • (DE-He213)978-981-10-5637-6
  • (EXLCZ)993780000000451134
Label
Fashion & Music, edited by Jochen Strähle, (electronic resource)
Publication
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (266 pages)
Form of item
online
Isbn
9789811056376
Media category
computer
Media MARC source
rdamedia
Other control number
10.1007/978-981-10-5637-6
Other physical details
illustrations, tables.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)3780000000451134
  • (MiAaPQ)EBC4944143
  • (DE-He213)978-981-10-5637-6
  • (EXLCZ)993780000000451134

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