The Resource Fast Forward MBA Pocket Reference, (electronic resource)

Fast Forward MBA Pocket Reference, (electronic resource)

Label
Fast Forward MBA Pocket Reference
Title
Fast Forward MBA Pocket Reference
Creator
Subject
Genre
Language
eng
Summary
The Fast Forward MBA Pocket Reference Second Edition - more comprehensive and convenient than ever! When the success of your business hangs in the balance, you need reliable, authoritative information immediately. You need a resource that covers all the corporate bases-communications, management, economics, strategy, accounting, finance, marketing, and more. You need The Fast Forward MBA Pocket Reference, Second Edition. Packed with information designed to serve all your business needs, this handy, highly readable book is the ultimate companion for those moments when you need to put your finger on the right advice at the right time-now. This updated and revised Second Edition offers clear, concise coverage of the complete range of essential business topics in a handy format. You'll find all the latest cutting-edge ideas, including new developments in technology, strategy, and branding, as well as key terms, tools, and topics in short, lively entries that give you all the information you need. The Portable MBA The Fast Forward MBA-- the compact business companion you'll use every day! Keep up with the newest ideas in business Brush up on the basics you can't do without Find direct, practical answers to complicated problems
Member of
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Argenti, Paul A
Dewey number
658
LC call number
HD31 -- .A6456 2002eb
Nature of contents
dictionaries
Series statement
Fast Forward MBA Series
Series volume
v.14
http://library.link/vocab/subjectName
  • Business logistics
  • Industrial management -- Handbooks, manuals, etc
Label
Fast Forward MBA Pocket Reference, (electronic resource)
Link
http://umanitoba.eblib.com/patron/FullRecord.aspx?p=139889
Instantiates
Publication
Note
Description based upon print version of record
Contents
  • The Fast Forward MBA Pocket Reference, SECOND EDITION; ABOUT THE AUTHOR; ACKNOWLEDGMENTS; CONTENTS; INTRODUCTION; CHAPTER 1-STRATEGY; Case Example: Redd's Fun Park, Hatsville, Texas; Understanding the Customer; The BCG Matrix; Competitor Analysis; Implementing a Strategy; Strategic Intent; Summary; Internet Resources; Strategic Management Critical Reference Materials; CHAPTER 2-COMMUNICATION; Management Communication; Communication Strategy; Managerial Writing; Cross-Cultural Communication; Corporate Communication; Functions within the Discipline of Corporate Communication; Summary
  • Internet ResourcesCommunication Critical Reference Materials; CHAPTER 3-MARKETING; The Customer; The Buying Process; Customer Retention; Customer Satisfaction; Customer Relationship Management; Market Segmentation; The Product; Summary; Internet Resources; Marketing Critical Reference Materials; CHAPTER 4-ORGANIZATIONAL BEHAVIOR; Individual Level of Analysis-Managing Individuals; Group Level of Analysis; Organizational Level of Analysis; Summary; Internet Resources; Organizational Behavior Critical Reference Materials; CHAPTER 5-ECONOMICS; Macroeconomics; Leading Economic Indicators
  • The Federal Reserve Bank SystemMicroeconomics; Summary; Internet Resources; Economics Critical Reference Materials; CHAPTER 6-ACCOUNTING; Types of Accounting; Managerial Accounting; Financial Accounting; Financial Statement Analysis; Uses and Limitations of Ratio Analysis; Summary; Internet Resources; Accounting Critical Reference Materials; CHAPTER 7-FINANCE; Financial Goals of the Modern Corporation; What Is Financial Management?; The Role of the Modern Financial Manager; Management Decisions and Shareholder Value; A Basic Methodology for Measuring Value
  • Recent Innovations in Applied Value MeasurementSummary; Internet Resources; Finance Critical Reference Materials; CHAPTER 8-ENTREPRENEURSHIP; The Entrepreneurial Profile; Entrepreneurial Opportunities; Business Plans; Sources of Financing; Business Forms; Summary; Internet Resources; Entrepreneurship Critical Reference Materials; CHAPTER 9-INTERNATIONAL BUSINESS; The Global Marketplace; The Competitive Advantages Needed for Global Competition; The Determinants of National Advantage Model; Opportunities Associated with a Global Approach-Joint Ventures; The Backlash Against Globalization
  • SummaryInternet Resources; International Business Critical Reference Materials; CHAPTER 10-THE JOB SEARCH; First, a Coherent Career Plan; Establishing a Career Plan; The Online Search; Resume Writing for Success; Basic Resume Organization; Resume Types; Resume Red Flags; Now That It's Done . . . Posting a Resume on the Internet; Networking; Interview; What If You Don't Get the Job-What Next?; Summary; Internet Resources; Job Search Critical Reference Materials; KEY CONCEPTS; NOTES; INDEX
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (370 p.)
Form of item
electronic
Isbn
9780471244196
Specific material designation
remote
System control number
  • EBL139889
  • (OCoLC)51232076
  • (AU-PeEL)EBL139889
Label
Fast Forward MBA Pocket Reference, (electronic resource)
Link
http://umanitoba.eblib.com/patron/FullRecord.aspx?p=139889
Publication
Note
Description based upon print version of record
Contents
  • The Fast Forward MBA Pocket Reference, SECOND EDITION; ABOUT THE AUTHOR; ACKNOWLEDGMENTS; CONTENTS; INTRODUCTION; CHAPTER 1-STRATEGY; Case Example: Redd's Fun Park, Hatsville, Texas; Understanding the Customer; The BCG Matrix; Competitor Analysis; Implementing a Strategy; Strategic Intent; Summary; Internet Resources; Strategic Management Critical Reference Materials; CHAPTER 2-COMMUNICATION; Management Communication; Communication Strategy; Managerial Writing; Cross-Cultural Communication; Corporate Communication; Functions within the Discipline of Corporate Communication; Summary
  • Internet ResourcesCommunication Critical Reference Materials; CHAPTER 3-MARKETING; The Customer; The Buying Process; Customer Retention; Customer Satisfaction; Customer Relationship Management; Market Segmentation; The Product; Summary; Internet Resources; Marketing Critical Reference Materials; CHAPTER 4-ORGANIZATIONAL BEHAVIOR; Individual Level of Analysis-Managing Individuals; Group Level of Analysis; Organizational Level of Analysis; Summary; Internet Resources; Organizational Behavior Critical Reference Materials; CHAPTER 5-ECONOMICS; Macroeconomics; Leading Economic Indicators
  • The Federal Reserve Bank SystemMicroeconomics; Summary; Internet Resources; Economics Critical Reference Materials; CHAPTER 6-ACCOUNTING; Types of Accounting; Managerial Accounting; Financial Accounting; Financial Statement Analysis; Uses and Limitations of Ratio Analysis; Summary; Internet Resources; Accounting Critical Reference Materials; CHAPTER 7-FINANCE; Financial Goals of the Modern Corporation; What Is Financial Management?; The Role of the Modern Financial Manager; Management Decisions and Shareholder Value; A Basic Methodology for Measuring Value
  • Recent Innovations in Applied Value MeasurementSummary; Internet Resources; Finance Critical Reference Materials; CHAPTER 8-ENTREPRENEURSHIP; The Entrepreneurial Profile; Entrepreneurial Opportunities; Business Plans; Sources of Financing; Business Forms; Summary; Internet Resources; Entrepreneurship Critical Reference Materials; CHAPTER 9-INTERNATIONAL BUSINESS; The Global Marketplace; The Competitive Advantages Needed for Global Competition; The Determinants of National Advantage Model; Opportunities Associated with a Global Approach-Joint Ventures; The Backlash Against Globalization
  • SummaryInternet Resources; International Business Critical Reference Materials; CHAPTER 10-THE JOB SEARCH; First, a Coherent Career Plan; Establishing a Career Plan; The Online Search; Resume Writing for Success; Basic Resume Organization; Resume Types; Resume Red Flags; Now That It's Done . . . Posting a Resume on the Internet; Networking; Interview; What If You Don't Get the Job-What Next?; Summary; Internet Resources; Job Search Critical Reference Materials; KEY CONCEPTS; NOTES; INDEX
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (370 p.)
Form of item
electronic
Isbn
9780471244196
Specific material designation
remote
System control number
  • EBL139889
  • (OCoLC)51232076
  • (AU-PeEL)EBL139889

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