The Resource Free marketing : 101 low and no-cost ways to grow your business, online and off, Jim Cockrum

Free marketing : 101 low and no-cost ways to grow your business, online and off, Jim Cockrum

Label
Free marketing : 101 low and no-cost ways to grow your business, online and off
Title
Free marketing
Title remainder
101 low and no-cost ways to grow your business, online and off
Statement of responsibility
Jim Cockrum
Creator
Subject
Language
eng
Summary
"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for free promotion, the other half is full of ingenious and innovative ways to market for free offline. And these are tried and tested techniques; the author uses them for his own business and brings in millions with almost no marketing budget.The book includes 100 free marketing ideas, including: Use eBay to auction your services - author made $30,000 in one auction doing this Create a "squeeze page", the most powerful one page website you'll ever build Use YouTube videos to grow sales Turn your top 20 customers into your sales force Find a common enemy that your customers hate Join forces with the competition "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Cockrum, Jim
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.C54237 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Branding (Marketing)
  • Internet marketing
  • Corporate image
Label
Free marketing : 101 low and no-cost ways to grow your business, online and off, Jim Cockrum
Instantiates
Publication
Note
Includes index
Contents
  • Turn Bad Reviews into Free Marketing
  • Deliver Current Content Constantly
  • ch. 39
  • Call Yourself an Author and Sell More
  • ch. 40
  • Write a Book for an Instant Sales Boost
  • ch. 41
  • Write an E-Book in Days and Benefit for Years
  • ch. 42
  • Targeted Newsletter as a Marketing Machine
  • ch. 43
  • ch. 4
  • Think Free First
  • ch. 44
  • Use a Powerful Title for Your Marketing Content
  • ch. 45
  • Your Content Distribution Strategy
  • pt. 12
  • Social Media Marketing
  • ch. 46
  • Facebook as a Marketing Tool
  • ch. 47
  • Use Your Expert Knowledge to Create Customer-Attracting Content
  • Twitter as a Marketing Tool
  • ch. 48
  • Do Something Viral
  • ch. 49
  • Other Social Media Tools
  • pt. 13
  • E-Mail Marketing Is Autopilot Marketing
  • ch. 50
  • Tools and Language of E-Mail Marketing
  • ch. 51
  • ch. 5
  • Automated Power Marketing: Customer and Prospect E-mail
  • ch. 52
  • Managing Your E-Mail on Autopilot
  • ch. 53
  • Growing Your E-Mail Lists on Autopilot
  • ch. 54
  • E-Mail Newsletter Can Be a Cash Generator
  • ch. 55
  • Add Hundreds or Thousands of E-Mail Subscribers Quickly
  • pt. 14
  • Insane Refund Policy Profits
  • Who's Driving Your Business?
  • ch. 56
  • Using a Survey as a Marketing Tool
  • ch. 57
  • Give Them What They Want
  • ch. 58
  • Remember Who Is in Charge
  • pt. 15
  • Spoiled Prospects and Customers Are Loyal
  • ch. 59
  • ch. 6
  • Spoil Influential Customers in Creative Ways
  • ch. 60
  • Reminders Put Money in the Bank
  • ch. 61
  • Real-Time Problem Solving Is Marketing
  • ch. 62
  • Put Greeting Cards on Autopilot
  • ch. 63
  • Give Your Customers a Voice to Build Loyalty
  • ch. 64
  • Being Irrational Is Great Marketing
  • Build Loyalty and Credibility with a Membership Site
  • ch. 65
  • Holding Contests to Boost Exposure
  • pt. 16
  • Powerful Marketing Partnerships
  • ch. 66
  • Set Up a Three-Way Win for an Instant Boost
  • ch. 67
  • Leverage the Power of Joint Ventures
  • ch. 68
  • pt. 2
  • Find Good Partners for Marketing Synergy
  • ch. 69
  • Bring Down the Barriers Between You and a Great Partner
  • ch. 70
  • Put Your Best Salesmen to Work on Straight Commission
  • ch. 71
  • Cross Promotions Are Marketing Synergy
  • ch. 72
  • Use Guest Article Swaps for Easy Exposure to Targeted Audiences
  • ch. 73
  • Simple Inexpensive Websites You Might Need
  • Expert Interviews: Simple and Powerful Marketing Content
  • ch. 74
  • Recognize Top Services with a Testimonial for Unexpected Rewards
  • pt. 17
  • Make Your Story Powerful
  • ch. 75
  • Document the Story of Your Business
  • ch. 76
  • Create Your Unique Selling Proposition (USP) Based on Your Story
  • pt. 18
  • ch. 7
  • Actually, You Are Selling You
  • ch. 77
  • When Using Humor in Your Marketing, Be Sure to Laugh at Yourself
  • ch. 78
  • Share Your Life Openly for Marketing Authenticity
  • ch. 79
  • Distinguish Yourself and Your Business with the X Factor
  • ch. 80
  • Serving and Marketing at the Same Time
  • ch. 81
  • Machine generated contents note:
  • Lead Capture Pages and Squeeze Pages
  • Strategically Asking for Help Can Be Great Marketing
  • ch. 82
  • Be Controversial to Attract a Crowd
  • ch. 83
  • Become Increasingly Indispensable
  • ch. 84
  • Be Accessible or Be Ignored
  • ch. 85
  • Passionate, Generous Artist in All of Us Must Be Released
  • ch. 86
  • ch. 8
  • Power of Your Why
  • ch. 87
  • Appealing to the Influential
  • pt. 19
  • We Like to Buy from Experts---So Become an Expert
  • ch. 88
  • Experts Make Videos---So Make Videos
  • ch. 89
  • Start a Coaching or Mentoring Program
  • ch. 90
  • Sales Page Closes the Deal for You
  • Teaching Is Free Marketing
  • ch. 91
  • Creating Audios and Podcasting
  • ch. 92
  • Use Leverage to Grow Your Brand Fast
  • ch. 93
  • Teleseminars Are Instant Expert Content
  • ch. 94
  • Webinars as the Ultimate Customer Follow-Up and Presentation Tool
  • ch. 95
  • ch. 9
  • Improve on What Worked Before
  • ch. 96
  • Embrace Outsourcing for Some of Your Marketing Efforts
  • ch. 97
  • Replace ROI with RLC for Better Marketing Monitoring
  • ch. 98
  • Play Marketing Offense with Google Alerts
  • pt. 20
  • Grab Bag of Ideas
  • ch. 99
  • Community Site Builds Your Audience and Increases Loyalty
  • Collaboration Isn't Complicated Anymore
  • ch. 100
  • Split Test for Marketing Power
  • ch. 101
  • Cool Marketing Brain Food
  • Bonus Chapter
  • ch. 102
  • Love of Learning as a Free Marketing Skill
  • ch. 10
  • Blogging for Customers
  • pt. 3
  • Habits of Online Marketing Success
  • ch. 11
  • pt. 1
  • Social Media and Free Marketing
  • ch. 12
  • Brevity Is a Marketing Skill
  • ch. 13
  • Videos, Pictures, and Testimonials Work Marketing Magic
  • pt. 4
  • Standing Out Online
  • ch. 14
  • Search Engine Optimization Simplified
  • ch. 15
  • Build Your Reputation---Or Your Brand---For Free
  • Keyword Marketing
  • ch. 16
  • Get Found on Search Engines
  • ch. 17
  • Google Maps and Google Places
  • ch. 18
  • Fill Up Google Places to Get Found
  • ch. 19
  • Good Name Is Good Marketing
  • ch. 20
  • ch. 1
  • Fix Your Bad Name Instantly
  • ch. 21
  • Online Video as a Lead Generator
  • ch. 22
  • How to Fool Google and Wind Up on Top Every Time
  • pt. 5
  • Draw Your Business on a Napkin
  • ch. 23
  • Want More Leads Now? Draw a Funnel
  • ch. 24
  • Supercharge Your Online Reputation
  • Draw Your Ideal Clients If You Want to Meet Them
  • pt. 6
  • Start Hanging Out Where Your Prospect Hang Out
  • ch. 25
  • Using eBay to Find Your Audience
  • ch. 26
  • Find Good Marketing Partner Sites
  • pt. 7
  • Get Creative with the Media
  • ch. 27
  • ch. 2
  • Have a Press Kit Ready on Demand
  • ch. 28
  • Influence the Influential
  • ch. 29
  • Press Release Marketing
  • pt. 8
  • Smartphones Are Taking Over the World
  • ch. 30
  • Text Marketing Can't Be Ignored
  • ch. 31
  • Defend Your Reputation with Simple Free Tools
  • Ask Customers to Put Their Phones to Use
  • ch. 32
  • Power of Marketing with Mobile Pictures
  • pt. 9
  • Inch-Wide, Mile-Deep Marketing
  • ch. 33
  • Become a World's Foremost Expert---Fast
  • ch. 34
  • Find Forum Fame
  • pt. 10
  • ch. 3
  • Video Is No Longer Optional
  • ch. 35
  • Make Your Videos Go Viral
  • ch. 36
  • 24 Marketing Videos You Should Have
  • ch. 37
  • Essential Video Marketing Tools
  • ch. 38
  • Make Video Even If You Have a Face for Radio
  • pt. 11
Dimensions
24 cm.
Extent
xxiii, 327 p.
Isbn
9781118120040
Isbn Type
(ebk)
Lccn
2011014259
Other physical details
ill.
System control number
  • (CaMWU)u2516806-01umb_inst
  • 2523193
  • (Sirsi) i9781118034712
  • (OCoLC)711051120
Label
Free marketing : 101 low and no-cost ways to grow your business, online and off, Jim Cockrum
Publication
Note
Includes index
Contents
  • Turn Bad Reviews into Free Marketing
  • Deliver Current Content Constantly
  • ch. 39
  • Call Yourself an Author and Sell More
  • ch. 40
  • Write a Book for an Instant Sales Boost
  • ch. 41
  • Write an E-Book in Days and Benefit for Years
  • ch. 42
  • Targeted Newsletter as a Marketing Machine
  • ch. 43
  • ch. 4
  • Think Free First
  • ch. 44
  • Use a Powerful Title for Your Marketing Content
  • ch. 45
  • Your Content Distribution Strategy
  • pt. 12
  • Social Media Marketing
  • ch. 46
  • Facebook as a Marketing Tool
  • ch. 47
  • Use Your Expert Knowledge to Create Customer-Attracting Content
  • Twitter as a Marketing Tool
  • ch. 48
  • Do Something Viral
  • ch. 49
  • Other Social Media Tools
  • pt. 13
  • E-Mail Marketing Is Autopilot Marketing
  • ch. 50
  • Tools and Language of E-Mail Marketing
  • ch. 51
  • ch. 5
  • Automated Power Marketing: Customer and Prospect E-mail
  • ch. 52
  • Managing Your E-Mail on Autopilot
  • ch. 53
  • Growing Your E-Mail Lists on Autopilot
  • ch. 54
  • E-Mail Newsletter Can Be a Cash Generator
  • ch. 55
  • Add Hundreds or Thousands of E-Mail Subscribers Quickly
  • pt. 14
  • Insane Refund Policy Profits
  • Who's Driving Your Business?
  • ch. 56
  • Using a Survey as a Marketing Tool
  • ch. 57
  • Give Them What They Want
  • ch. 58
  • Remember Who Is in Charge
  • pt. 15
  • Spoiled Prospects and Customers Are Loyal
  • ch. 59
  • ch. 6
  • Spoil Influential Customers in Creative Ways
  • ch. 60
  • Reminders Put Money in the Bank
  • ch. 61
  • Real-Time Problem Solving Is Marketing
  • ch. 62
  • Put Greeting Cards on Autopilot
  • ch. 63
  • Give Your Customers a Voice to Build Loyalty
  • ch. 64
  • Being Irrational Is Great Marketing
  • Build Loyalty and Credibility with a Membership Site
  • ch. 65
  • Holding Contests to Boost Exposure
  • pt. 16
  • Powerful Marketing Partnerships
  • ch. 66
  • Set Up a Three-Way Win for an Instant Boost
  • ch. 67
  • Leverage the Power of Joint Ventures
  • ch. 68
  • pt. 2
  • Find Good Partners for Marketing Synergy
  • ch. 69
  • Bring Down the Barriers Between You and a Great Partner
  • ch. 70
  • Put Your Best Salesmen to Work on Straight Commission
  • ch. 71
  • Cross Promotions Are Marketing Synergy
  • ch. 72
  • Use Guest Article Swaps for Easy Exposure to Targeted Audiences
  • ch. 73
  • Simple Inexpensive Websites You Might Need
  • Expert Interviews: Simple and Powerful Marketing Content
  • ch. 74
  • Recognize Top Services with a Testimonial for Unexpected Rewards
  • pt. 17
  • Make Your Story Powerful
  • ch. 75
  • Document the Story of Your Business
  • ch. 76
  • Create Your Unique Selling Proposition (USP) Based on Your Story
  • pt. 18
  • ch. 7
  • Actually, You Are Selling You
  • ch. 77
  • When Using Humor in Your Marketing, Be Sure to Laugh at Yourself
  • ch. 78
  • Share Your Life Openly for Marketing Authenticity
  • ch. 79
  • Distinguish Yourself and Your Business with the X Factor
  • ch. 80
  • Serving and Marketing at the Same Time
  • ch. 81
  • Machine generated contents note:
  • Lead Capture Pages and Squeeze Pages
  • Strategically Asking for Help Can Be Great Marketing
  • ch. 82
  • Be Controversial to Attract a Crowd
  • ch. 83
  • Become Increasingly Indispensable
  • ch. 84
  • Be Accessible or Be Ignored
  • ch. 85
  • Passionate, Generous Artist in All of Us Must Be Released
  • ch. 86
  • ch. 8
  • Power of Your Why
  • ch. 87
  • Appealing to the Influential
  • pt. 19
  • We Like to Buy from Experts---So Become an Expert
  • ch. 88
  • Experts Make Videos---So Make Videos
  • ch. 89
  • Start a Coaching or Mentoring Program
  • ch. 90
  • Sales Page Closes the Deal for You
  • Teaching Is Free Marketing
  • ch. 91
  • Creating Audios and Podcasting
  • ch. 92
  • Use Leverage to Grow Your Brand Fast
  • ch. 93
  • Teleseminars Are Instant Expert Content
  • ch. 94
  • Webinars as the Ultimate Customer Follow-Up and Presentation Tool
  • ch. 95
  • ch. 9
  • Improve on What Worked Before
  • ch. 96
  • Embrace Outsourcing for Some of Your Marketing Efforts
  • ch. 97
  • Replace ROI with RLC for Better Marketing Monitoring
  • ch. 98
  • Play Marketing Offense with Google Alerts
  • pt. 20
  • Grab Bag of Ideas
  • ch. 99
  • Community Site Builds Your Audience and Increases Loyalty
  • Collaboration Isn't Complicated Anymore
  • ch. 100
  • Split Test for Marketing Power
  • ch. 101
  • Cool Marketing Brain Food
  • Bonus Chapter
  • ch. 102
  • Love of Learning as a Free Marketing Skill
  • ch. 10
  • Blogging for Customers
  • pt. 3
  • Habits of Online Marketing Success
  • ch. 11
  • pt. 1
  • Social Media and Free Marketing
  • ch. 12
  • Brevity Is a Marketing Skill
  • ch. 13
  • Videos, Pictures, and Testimonials Work Marketing Magic
  • pt. 4
  • Standing Out Online
  • ch. 14
  • Search Engine Optimization Simplified
  • ch. 15
  • Build Your Reputation---Or Your Brand---For Free
  • Keyword Marketing
  • ch. 16
  • Get Found on Search Engines
  • ch. 17
  • Google Maps and Google Places
  • ch. 18
  • Fill Up Google Places to Get Found
  • ch. 19
  • Good Name Is Good Marketing
  • ch. 20
  • ch. 1
  • Fix Your Bad Name Instantly
  • ch. 21
  • Online Video as a Lead Generator
  • ch. 22
  • How to Fool Google and Wind Up on Top Every Time
  • pt. 5
  • Draw Your Business on a Napkin
  • ch. 23
  • Want More Leads Now? Draw a Funnel
  • ch. 24
  • Supercharge Your Online Reputation
  • Draw Your Ideal Clients If You Want to Meet Them
  • pt. 6
  • Start Hanging Out Where Your Prospect Hang Out
  • ch. 25
  • Using eBay to Find Your Audience
  • ch. 26
  • Find Good Marketing Partner Sites
  • pt. 7
  • Get Creative with the Media
  • ch. 27
  • ch. 2
  • Have a Press Kit Ready on Demand
  • ch. 28
  • Influence the Influential
  • ch. 29
  • Press Release Marketing
  • pt. 8
  • Smartphones Are Taking Over the World
  • ch. 30
  • Text Marketing Can't Be Ignored
  • ch. 31
  • Defend Your Reputation with Simple Free Tools
  • Ask Customers to Put Their Phones to Use
  • ch. 32
  • Power of Marketing with Mobile Pictures
  • pt. 9
  • Inch-Wide, Mile-Deep Marketing
  • ch. 33
  • Become a World's Foremost Expert---Fast
  • ch. 34
  • Find Forum Fame
  • pt. 10
  • ch. 3
  • Video Is No Longer Optional
  • ch. 35
  • Make Your Videos Go Viral
  • ch. 36
  • 24 Marketing Videos You Should Have
  • ch. 37
  • Essential Video Marketing Tools
  • ch. 38
  • Make Video Even If You Have a Face for Radio
  • pt. 11
Dimensions
24 cm.
Extent
xxiii, 327 p.
Isbn
9781118120040
Isbn Type
(ebk)
Lccn
2011014259
Other physical details
ill.
System control number
  • (CaMWU)u2516806-01umb_inst
  • 2523193
  • (Sirsi) i9781118034712
  • (OCoLC)711051120

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