The Resource Gender and Political Marketing in the United States and the 2016 Presidential Election : An Analysis of Why She Lost, by Minita Sanghvi, (electronic resource)

Gender and Political Marketing in the United States and the 2016 Presidential Election : An Analysis of Why She Lost, by Minita Sanghvi, (electronic resource)

Label
Gender and Political Marketing in the United States and the 2016 Presidential Election : An Analysis of Why She Lost
Title
Gender and Political Marketing in the United States and the 2016 Presidential Election
Title remainder
An Analysis of Why She Lost
Statement of responsibility
by Minita Sanghvi
Creator
Author
Author
Subject
Language
eng
Summary
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Member of
http://library.link/vocab/creatorName
Sanghvi, Minita
Dewey number
324.9730932
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
yCWiVRdqZxQ
Image bit depth
0
LC call number
JA76
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Gender and Politics
http://library.link/vocab/subjectName
  • Identity politics
  • United States-Politics and gover
  • Marketing
  • Politics and Gender
  • US Politics
  • Marketing
Label
Gender and Political Marketing in the United States and the 2016 Presidential Election : An Analysis of Why She Lost, by Minita Sanghvi, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward
Dimensions
unknown
Extent
1 online resource (XXI, 183 p. 8 illus., 6 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9781137601711
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-137-60171-1
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000004821379
  • (DE-He213)978-1-137-60171-1
  • (MiAaPQ)EBC5400028
  • (EXLCZ)994100000004821379
Label
Gender and Political Marketing in the United States and the 2016 Presidential Election : An Analysis of Why She Lost, by Minita Sanghvi, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward
Dimensions
unknown
Extent
1 online resource (XXI, 183 p. 8 illus., 6 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9781137601711
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-1-137-60171-1
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000004821379
  • (DE-He213)978-1-137-60171-1
  • (MiAaPQ)EBC5400028
  • (EXLCZ)994100000004821379

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