The Resource Globalization of consumer markets : structures and strategies, Salan S. Hassan, Erdener Kaynak, editors

Globalization of consumer markets : structures and strategies, Salan S. Hassan, Erdener Kaynak, editors

Label
Globalization of consumer markets : structures and strategies
Title
Globalization of consumer markets
Title remainder
structures and strategies
Statement of responsibility
Salan S. Hassan, Erdener Kaynak, editors
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/48
Illustrations
illustrations
Index
index present
LC call number
HF1416
LC item number
.G58 1994
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Hassan, Salan S
  • Kaynak, Erdener
http://library.link/vocab/subjectName
  • Export marketing
  • Advertising
  • Consumer behavior
  • International business enterprises
Label
Globalization of consumer markets : structures and strategies, Salan S. Hassan, Erdener Kaynak, editors
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword / Phillip D. Grub -- Market Globalization: An Introduction / Salah S. Hassan and Erdener Kaynak -- Ch. 1. The Globalizing Consumer Markets: Issues and Concepts / Salah S. Hassan and Erdener Kaynak -- Ch. 2. The Globalization of the U.S. Economy: Consumer Market Implications / Michael R. Czinkota and Ilkka A. Ronkainen -- Ch. 3. Global Market Segmentation Strategies and Trends / Salah S. Hassan and Lea Prevel Katsanis -- Ch. 4. International Product Rollout: A Country Cluster Approach / Paul A. Herbig and Hugh E. Kramer -- Ch. 5. The Processes Behind the Country of Origin Effect / Paul L. Sauer, Murray A. Young and H. Rao Unnava -- Ch. 6. The Impact of Modernization on Consumer Innovativeness in a Developing Market / Jose F. Medina and Pavlos Michaels -- Ch. 7. Consumer Involvement in Services: An International Evaluation / Lee D. Dahringer, Charles D. Frame, Oliver Yau and Janet McColl-Kennedy -- Ch. 8. Conceptualization of India's Emerging Rural Consuming Systems / V. Mukunda Das and C. P. Rao -- Ch. 9. Consumer Nondurable Products: Prospects for Global Advertising / John S. Hill and William L. James -- Ch. 10. Are Global Markets with Standardized Advertising Campaigns Feasible? / Alan T. Shao, Lawrence P. Shao and Dale H. Shao -- Ch. 11. Winning the Global Advertising Race: Planning Globally, Acting Locally / Roger D. Blackwell, Riad Ajami and Kristina Stephan -- Ch. 12. Toward an Understanding of the Use of Foreign Words in Print Advertising / Nina M. Ray, Mary Ellen Ryder and Stanley V. Scott -- Ch. 13. The Changing South Korean Marketplace: Perceptions of Consumer Goods / Linda J. Morris and John H. Hallaq -- Ch. 14. Implications of Standardization in Global Markets / A. Tansu Barker and Nizamettin Aydin -- Ch. 15. A Values Comparison of Future Managers from West Germany and the United States / John Paul Fraedrich, Neil C. Herndon, Jr. and O. C. Ferrell
Dimensions
22 cm.
Extent
xxi, 333 p.
Isbn
9781560244301
Isbn Type
(pbk. : acid-free paper)
Lccn
93010607
Other physical details
ill.
System control number
  • (CaMWU)u909051-01umb_inst
  • (Sirsi) AES-2674
  • (OCoLC)27974370
Label
Globalization of consumer markets : structures and strategies, Salan S. Hassan, Erdener Kaynak, editors
Publication
Bibliography note
Includes bibliographical references and index
Contents
Foreword / Phillip D. Grub -- Market Globalization: An Introduction / Salah S. Hassan and Erdener Kaynak -- Ch. 1. The Globalizing Consumer Markets: Issues and Concepts / Salah S. Hassan and Erdener Kaynak -- Ch. 2. The Globalization of the U.S. Economy: Consumer Market Implications / Michael R. Czinkota and Ilkka A. Ronkainen -- Ch. 3. Global Market Segmentation Strategies and Trends / Salah S. Hassan and Lea Prevel Katsanis -- Ch. 4. International Product Rollout: A Country Cluster Approach / Paul A. Herbig and Hugh E. Kramer -- Ch. 5. The Processes Behind the Country of Origin Effect / Paul L. Sauer, Murray A. Young and H. Rao Unnava -- Ch. 6. The Impact of Modernization on Consumer Innovativeness in a Developing Market / Jose F. Medina and Pavlos Michaels -- Ch. 7. Consumer Involvement in Services: An International Evaluation / Lee D. Dahringer, Charles D. Frame, Oliver Yau and Janet McColl-Kennedy -- Ch. 8. Conceptualization of India's Emerging Rural Consuming Systems / V. Mukunda Das and C. P. Rao -- Ch. 9. Consumer Nondurable Products: Prospects for Global Advertising / John S. Hill and William L. James -- Ch. 10. Are Global Markets with Standardized Advertising Campaigns Feasible? / Alan T. Shao, Lawrence P. Shao and Dale H. Shao -- Ch. 11. Winning the Global Advertising Race: Planning Globally, Acting Locally / Roger D. Blackwell, Riad Ajami and Kristina Stephan -- Ch. 12. Toward an Understanding of the Use of Foreign Words in Print Advertising / Nina M. Ray, Mary Ellen Ryder and Stanley V. Scott -- Ch. 13. The Changing South Korean Marketplace: Perceptions of Consumer Goods / Linda J. Morris and John H. Hallaq -- Ch. 14. Implications of Standardization in Global Markets / A. Tansu Barker and Nizamettin Aydin -- Ch. 15. A Values Comparison of Future Managers from West Germany and the United States / John Paul Fraedrich, Neil C. Herndon, Jr. and O. C. Ferrell
Dimensions
22 cm.
Extent
xxi, 333 p.
Isbn
9781560244301
Isbn Type
(pbk. : acid-free paper)
Lccn
93010607
Other physical details
ill.
System control number
  • (CaMWU)u909051-01umb_inst
  • (Sirsi) AES-2674
  • (OCoLC)27974370

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