The Resource Happy customers everywhere : how your business can profit from the insights of positive psychology, Bernd Schmitt with Glenn Van Zutphen

Happy customers everywhere : how your business can profit from the insights of positive psychology, Bernd Schmitt with Glenn Van Zutphen

Label
Happy customers everywhere : how your business can profit from the insights of positive psychology
Title
Happy customers everywhere
Title remainder
how your business can profit from the insights of positive psychology
Statement of responsibility
Bernd Schmitt with Glenn Van Zutphen
Creator
Contributor
Subject
Language
eng
Summary
"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologists have begun to seriously measure what triggers happiness for the first time, and in this revealing look at the commercial power of positive psychology Columbia business professor Bernd Schmitt explores how marketers and brand managers can harness customer emotion through one of three approaches: The Feel Good Method: Hook customers through the experience of pleasure and positive emotions, and let those feel-good moments transform a once-in-a-blue-moon customer to a committed loyalist. The Meaningful Method: Engage customers through core values, including family, social responsibility, or the environment to attract passionate customers to your business. The Learning and Growing Method: Help your customers achieve personal growth by making your product an indispensable part of their individual development. Schmitt shows marketers and brand managers how to determine which of these best fits their company and how to turn this insight into an authentic and successful campaign that will reach, grow, and sustain a loyal base of customers. "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Schmitt, Bernd
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.S355 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Van Zutphen, Glenn
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumption (Economics)
  • Consumers' preferences
Label
Happy customers everywhere : how your business can profit from the insights of positive psychology, Bernd Schmitt with Glenn Van Zutphen
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
  • "Values-and-Meaning" Method
  • 5.
  • "Engagement" Method
  • 6.
  • Happiness Touchpoints
  • 7.
  • How to Get Your Organization Focused on Customer Happiness
  • 8.
  • Your Happy Workforce
  • 9.
  • Machine generated contents note:
  • Happy Citizens Anywhere?
  • 1.
  • Case for Customer Happiness
  • 2.
  • What Can Positive Psychology Teach Us?
  • 3.
  • "Feel Good" Method
  • 4.
Dimensions
25 cm.
Edition
1st ed.
Extent
x, 246 p.
Isbn
9780230116450
Lccn
2011042923
Other physical details
ill.
System control number
  • (CaMWU)u2860824-01umb_inst
  • 2688770
  • (Sirsi) i9780230116450
  • (OCoLC)733231352
Label
Happy customers everywhere : how your business can profit from the insights of positive psychology, Bernd Schmitt with Glenn Van Zutphen
Publication
Bibliography note
Includes bibliographical references and indexes
Contents
  • "Values-and-Meaning" Method
  • 5.
  • "Engagement" Method
  • 6.
  • Happiness Touchpoints
  • 7.
  • How to Get Your Organization Focused on Customer Happiness
  • 8.
  • Your Happy Workforce
  • 9.
  • Machine generated contents note:
  • Happy Citizens Anywhere?
  • 1.
  • Case for Customer Happiness
  • 2.
  • What Can Positive Psychology Teach Us?
  • 3.
  • "Feel Good" Method
  • 4.
Dimensions
25 cm.
Edition
1st ed.
Extent
x, 246 p.
Isbn
9780230116450
Lccn
2011042923
Other physical details
ill.
System control number
  • (CaMWU)u2860824-01umb_inst
  • 2688770
  • (Sirsi) i9780230116450
  • (OCoLC)733231352

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