The Resource Image marketing : using public perceptions to attain business objectives, Joe Marconi

Image marketing : using public perceptions to attain business objectives, Joe Marconi

Label
Image marketing : using public perceptions to attain business objectives
Title
Image marketing
Title remainder
using public perceptions to attain business objectives
Statement of responsibility
Joe Marconi
Creator
Subject
Language
eng
Summary
In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives. A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives
Cataloging source
DLC
http://library.link/vocab/creatorName
Marconi, Joe
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.M37 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporate image
  • Advocacy advertising
  • Public relations
  • Mass media and business
Label
Image marketing : using public perceptions to attain business objectives, Joe Marconi
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Ch. 1. The Rules: Perception vs. Reality -- Ch. 2. The Tools: What People Think of You vs. How People Think of You -- Ch. 3. The Market Climate and the Halo Effect -- Ch. 4. The Ups and Downs of Endorsements and Sponsorships -- Ch. 5. Seriously Not Taking Yourself Too Seriously -- Ch. 6. The Media and the Budget: What Should Image Marketing Cost? -- Ch. 7. When the Product Is Bigger than a Breadbox -- Ch. 8. The Negative Option -- Ch. 9. The Image Marketing Casebook -- Ch. 10. A Crash Course in Image Marketing
Extent
xviii, 232 p.
Isbn
9780844235042
Isbn Type
(alk. paper)
Lccn
95046960
Other physical details
ill.
System control number
  • (CaMWU)u964353-01umb_inst
  • (Sirsi) AJN-8287
  • 04682
  • (OCoLC)33664810
Label
Image marketing : using public perceptions to attain business objectives, Joe Marconi
Publication
Bibliography note
Includes bibliographical references and index
Contents
Ch. 1. The Rules: Perception vs. Reality -- Ch. 2. The Tools: What People Think of You vs. How People Think of You -- Ch. 3. The Market Climate and the Halo Effect -- Ch. 4. The Ups and Downs of Endorsements and Sponsorships -- Ch. 5. Seriously Not Taking Yourself Too Seriously -- Ch. 6. The Media and the Budget: What Should Image Marketing Cost? -- Ch. 7. When the Product Is Bigger than a Breadbox -- Ch. 8. The Negative Option -- Ch. 9. The Image Marketing Casebook -- Ch. 10. A Crash Course in Image Marketing
Extent
xviii, 232 p.
Isbn
9780844235042
Isbn Type
(alk. paper)
Lccn
95046960
Other physical details
ill.
System control number
  • (CaMWU)u964353-01umb_inst
  • (Sirsi) AJN-8287
  • 04682
  • (OCoLC)33664810

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