The Resource Infiltrating healthcare : how marketing works underground to influence nurses, Quinn Grundy

Infiltrating healthcare : how marketing works underground to influence nurses, Quinn Grundy

Label
Infiltrating healthcare : how marketing works underground to influence nurses
Title
Infiltrating healthcare
Title remainder
how marketing works underground to influence nurses
Statement of responsibility
Quinn Grundy
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1986-
http://library.link/vocab/creatorName
Grundy, Quinn
Dewey number
610.7306/9
Index
index present
LC call number
RT86.7
LC item number
.G78 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
NLM call number
WY 16.1
http://library.link/vocab/relatedWorkOrContributorName
EBSCOhost
http://library.link/vocab/subjectName
  • Nursing
  • Nursing
  • Marketing of Health Services
  • Nurse's Role
  • Practice Patterns, Nurses'
  • Drug Industry
  • Conflict of Interest
Label
Infiltrating healthcare : how marketing works underground to influence nurses, Quinn Grundy
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1779592
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781421426761
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(NhCcYBP)40028633440
Label
Infiltrating healthcare : how marketing works underground to influence nurses, Quinn Grundy
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1779592
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare
Dimensions
unknown
Extent
1 online resource.
Form of item
online
Isbn
9781421426761
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
c
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(NhCcYBP)40028633440

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