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The Resource Interpretations of Luxury : Exploring the Consumer Perspective, by Linda Lisa Maria Turunen, (electronic resource)

Interpretations of Luxury : Exploring the Consumer Perspective, by Linda Lisa Maria Turunen, (electronic resource)

Creator
Author
Summary
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars
Language
eng
Work
Publication
Edition
1st ed. 2018.
Extent
1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.)
Contents
  • Part I. Fundamentals of Luxury- 1. Introduction
  • 2. Concept of Luxury through the Lens of History
  • 3. Evolution of Global Luxury Brands
  • 4. Luxury Consumption and Consumption of Luxury Goods
  • Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness
  • 6. Extended Product: Value in Use and Consumption
  • 7. Perceived Authenticity
  • 8. Perceived Uniqueness
  • 9. Context Specificity of Luxuriousness
  • 10. Conclusion: Reflections of Luxury
Isbn
9783319608709
Instance
Label
Interpretations of Luxury : Exploring the Consumer Perspective
Title
Interpretations of Luxury
Title remainder
Exploring the Consumer Perspective
Statement of responsibility
by Linda Lisa Maria Turunen
Creator
Author
Author
Subject
Language
eng
Summary
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars
Member of
http://library.link/vocab/creatorName
Turunen, Linda Lisa Maria
Dewey number
650
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
QP8IwpK8b1o
Image bit depth
0
LC call number
HD9999.L85-.L854
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Palgrave Advances in Luxury,
http://library.link/vocab/subjectName
  • Luxury goods industry
  • Branding (Marketing)
  • Motivation research (Marketing)
  • Trade
  • Globalization
  • Luxury
  • Branding
  • Consumer Behavior
  • Trade
  • Emerging Markets/Globalization
Label
Interpretations of Luxury : Exploring the Consumer Perspective, by Linda Lisa Maria Turunen, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319608709
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-60870-9
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000000586998
  • (DE-He213)978-3-319-60870-9
  • (MiAaPQ)EBC5047788
  • (EXLCZ)994100000000586998
Label
Interpretations of Luxury : Exploring the Consumer Perspective, by Linda Lisa Maria Turunen, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Part I. Fundamentals of Luxury- 1. Introduction -- 2. Concept of Luxury through the Lens of History -- 3. Evolution of Global Luxury Brands -- 4. Luxury Consumption and Consumption of Luxury Goods -- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness -- 6. Extended Product: Value in Use and Consumption -- 7. Perceived Authenticity -- 8. Perceived Uniqueness -- 9. Context Specificity of Luxuriousness -- 10. Conclusion: Reflections of Luxury
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (XIII, 191 p. 5 illus., 1 illus. in color.)
File format
multiple file formats
Form of item
online
Isbn
9783319608709
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-60870-9
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000000586998
  • (DE-He213)978-3-319-60870-9
  • (MiAaPQ)EBC5047788
  • (EXLCZ)994100000000586998

Subject

Member of

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