The Resource Market orientation : transforming food and agribusiness around the customer, edited by Adam Lindgreen ... [et al.]

Market orientation : transforming food and agribusiness around the customer, edited by Adam Lindgreen ... [et al.]

Label
Market orientation : transforming food and agribusiness around the customer
Title
Market orientation
Title remainder
transforming food and agribusiness around the customer
Statement of responsibility
edited by Adam Lindgreen ... [et al.]
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Dewey number
630.68/8
Illustrations
illustrations
Index
index present
LC call number
HD9000.5
LC item number
.M353 2010
Literary form
non fiction
NAL call number
HD9000.5
NAL item number
.M353 2010
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Lindgreen, Adam
Series statement
Food and agricultural marketing series
http://library.link/vocab/subjectName
  • Agricultural industries
  • Food industry and trade
  • Farm produce
  • Marketing research
Label
Market orientation : transforming food and agribusiness around the customer, edited by Adam Lindgreen ... [et al.]
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Stefanie Broring
  • Ch. 4.
  • Business-to-Business Brand Orientation
  • Michael B. Beverland
  • Ch. 5.
  • Improving Market Orientation in the Scottish Beef Supply Chain Through Performance-related Communications: The Case of the McIntosh Donald Beef Producer Club and Qboxanalysis
  • Philip Leat, Cesar Revoredo-Giha and Beata Kupiec-Teahan
  • Ch. 6.
  • Production and Marketing Innovation in the Argentine Beef Sector: The Prinex Case
  • Hernan Palau, Sebastian Senesi and Fernando Vilella
  • Ch. 1.
  • Ch. 7.
  • Agricultural Cooperatives and Market Orientation: A Challenging Combination?
  • Jos Bijman
  • Ch. 8.
  • Can Cooperatives Build and Sustain Brands?
  • Michael B. Beverland
  • Ch. 9.
  • Role of Market Orientation in Improving Business Performance: Empirical Evidence from Indian Seafood Processing Firms
  • Smitha Nair
  • Ch. 10.
  • Making the Transformation Toward a Market-orientated Organisation: A Review of the Literature
  • Communication Between Actors of Food Chains: Case Studies of Two Organic Food Chains in Finland
  • Marja-Riitta Kottila and Paivi Ronni
  • Ch. 11.
  • Marketing Research and Sensory Analysis: A Reasoned Review and Agenda of Their Contribution to Market Orientation in the Food Industry
  • Alessio Cavicchi, Maria Rosaria Simeone, Cristina Santini and Lucia Bailetti
  • Ch. 12.
  • Market Orientation When Customers Seem Content With the Status Quo: Observations From Indian Agri-business and a Case Study
  • S. P. Raj and Atanu Adhikari
  • Ch. 13.
  • Breaking the Mould: Characteristics and Consequences of Becoming Market Oriented in Australian Meat Retailing
  • Erik M. van Raaij
  • Andrea Insch
  • Ch. 14.
  • Are Consumers Ready for Radio Frequency Identification (RFID)? The Dawn of a New Market Orientation Area
  • Luis Kluwe Aguiar, Freddy Brofman and Marcia Dutra Barcellos
  • Ch. 15.
  • Interrelationship Between Ethnicity and International Trade of Greek Virgin Olive Oil
  • Georges Vlontzos and Marie-Noelle Duquenne
  • Ch. 16.
  • Organic Wine: Perceptions and Choices of Italian Consumers
  • Marco Platania and Donatella Privitera
  • Ch. 2.
  • Ch. 17.
  • Consumer Values and the Choice of Specialty Foods: The Case of the Oliva Ascolana del Piceno (Protected Designation of Origin)
  • Alessio Cavicchi and Armando Maria Corsi
  • Ch. 18.
  • Process and Critical Success Factors of Evolving From Product Excellence to Market Excellence: The Case of Mastiha in Chios, Greece
  • Christos Fotopoulos, Ilias P. Vlachos and George Maglaras
  • Ch. 19.
  • Study of a High Value Coconut Product: The Midrib Basket Market Chain in Vietnam
  • Menno Keizer and Nguyen Thi Le Thuy
  • Ch. 20.
  • Implementing Market Orientation in Industrial Firms: A Multiple Case Study
  • Old World Wineries and Market Orientation: Empirical Evidence From the Italian Wine Industry
  • Cristina Santini, Alessio Cavicchi and Vincenzo Zampi
  • Michael B. Beverland and Adam Lindgreen
  • Ch. 3.
  • Moving Toward Market Orientation in Agri-food Chains: Challenges for the Feed Industry
Dimensions
26 cm.
Extent
xxxi, 360 p.
Isbn
9780566092367
Isbn Type
(ebook)
Lccn
2009029715
Other physical details
ill.
System control number
  • (CaMWU)u2092516-01umb_inst
  • 2108791
  • (Sirsi) i9780566092084
  • (OCoLC)428823352
Label
Market orientation : transforming food and agribusiness around the customer, edited by Adam Lindgreen ... [et al.]
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Stefanie Broring
  • Ch. 4.
  • Business-to-Business Brand Orientation
  • Michael B. Beverland
  • Ch. 5.
  • Improving Market Orientation in the Scottish Beef Supply Chain Through Performance-related Communications: The Case of the McIntosh Donald Beef Producer Club and Qboxanalysis
  • Philip Leat, Cesar Revoredo-Giha and Beata Kupiec-Teahan
  • Ch. 6.
  • Production and Marketing Innovation in the Argentine Beef Sector: The Prinex Case
  • Hernan Palau, Sebastian Senesi and Fernando Vilella
  • Ch. 1.
  • Ch. 7.
  • Agricultural Cooperatives and Market Orientation: A Challenging Combination?
  • Jos Bijman
  • Ch. 8.
  • Can Cooperatives Build and Sustain Brands?
  • Michael B. Beverland
  • Ch. 9.
  • Role of Market Orientation in Improving Business Performance: Empirical Evidence from Indian Seafood Processing Firms
  • Smitha Nair
  • Ch. 10.
  • Making the Transformation Toward a Market-orientated Organisation: A Review of the Literature
  • Communication Between Actors of Food Chains: Case Studies of Two Organic Food Chains in Finland
  • Marja-Riitta Kottila and Paivi Ronni
  • Ch. 11.
  • Marketing Research and Sensory Analysis: A Reasoned Review and Agenda of Their Contribution to Market Orientation in the Food Industry
  • Alessio Cavicchi, Maria Rosaria Simeone, Cristina Santini and Lucia Bailetti
  • Ch. 12.
  • Market Orientation When Customers Seem Content With the Status Quo: Observations From Indian Agri-business and a Case Study
  • S. P. Raj and Atanu Adhikari
  • Ch. 13.
  • Breaking the Mould: Characteristics and Consequences of Becoming Market Oriented in Australian Meat Retailing
  • Erik M. van Raaij
  • Andrea Insch
  • Ch. 14.
  • Are Consumers Ready for Radio Frequency Identification (RFID)? The Dawn of a New Market Orientation Area
  • Luis Kluwe Aguiar, Freddy Brofman and Marcia Dutra Barcellos
  • Ch. 15.
  • Interrelationship Between Ethnicity and International Trade of Greek Virgin Olive Oil
  • Georges Vlontzos and Marie-Noelle Duquenne
  • Ch. 16.
  • Organic Wine: Perceptions and Choices of Italian Consumers
  • Marco Platania and Donatella Privitera
  • Ch. 2.
  • Ch. 17.
  • Consumer Values and the Choice of Specialty Foods: The Case of the Oliva Ascolana del Piceno (Protected Designation of Origin)
  • Alessio Cavicchi and Armando Maria Corsi
  • Ch. 18.
  • Process and Critical Success Factors of Evolving From Product Excellence to Market Excellence: The Case of Mastiha in Chios, Greece
  • Christos Fotopoulos, Ilias P. Vlachos and George Maglaras
  • Ch. 19.
  • Study of a High Value Coconut Product: The Midrib Basket Market Chain in Vietnam
  • Menno Keizer and Nguyen Thi Le Thuy
  • Ch. 20.
  • Implementing Market Orientation in Industrial Firms: A Multiple Case Study
  • Old World Wineries and Market Orientation: Empirical Evidence From the Italian Wine Industry
  • Cristina Santini, Alessio Cavicchi and Vincenzo Zampi
  • Michael B. Beverland and Adam Lindgreen
  • Ch. 3.
  • Moving Toward Market Orientation in Agri-food Chains: Challenges for the Feed Industry
Dimensions
26 cm.
Extent
xxxi, 360 p.
Isbn
9780566092367
Isbn Type
(ebook)
Lccn
2009029715
Other physical details
ill.
System control number
  • (CaMWU)u2092516-01umb_inst
  • 2108791
  • (Sirsi) i9780566092084
  • (OCoLC)428823352

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