The Resource Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry, by Ranga Chimhundu, (electronic resource)

Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry, by Ranga Chimhundu, (electronic resource)

Label
Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry
Title
Marketing Food Brands
Title remainder
Private Label versus Manufacturer Brands in the Consumer Goods Industry
Statement of responsibility
by Ranga Chimhundu
Creator
Author
Author
Subject
Language
eng
Summary
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands
http://library.link/vocab/creatorName
Chimhundu, Ranga
Dewey number
658.404
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
_9eIAnNF7pI
Image bit depth
0
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Motivation research (Marketing)
  • Project management
  • Production management
  • Manufactures
  • Branding
  • Consumer Behavior
  • Project Management
  • Production
  • Manufacturing, Machines, Tools, Processes
Label
Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry, by Ranga Chimhundu, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introductory Issues on Marketing Private Label and Manufacturer Brands -- 2. The Management of FMCG Product Categories -- 3. Product Innovation, Category Marketing Support, Consumer Choice and Power -- 4. Private Label and Manufacturer Brand Coexistence -- 5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands -- 6. Research Paradigm, Research Method and Research Design -- 7. Private Label and Manufacturer Brand Research Execution -- 8. Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands -- 9. Conclusions and Implications of this book
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (XVI, 293 p. 3 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783319758329
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-75832-9
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000004243665
  • (DE-He213)978-3-319-75832-9
  • (MiAaPQ)EBC5390257
  • (EXLCZ)994100000004243665
Label
Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry, by Ranga Chimhundu, (electronic resource)
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introductory Issues on Marketing Private Label and Manufacturer Brands -- 2. The Management of FMCG Product Categories -- 3. Product Innovation, Category Marketing Support, Consumer Choice and Power -- 4. Private Label and Manufacturer Brand Coexistence -- 5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands -- 6. Research Paradigm, Research Method and Research Design -- 7. Private Label and Manufacturer Brand Research Execution -- 8. Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands -- 9. Conclusions and Implications of this book
Dimensions
unknown
Edition
1st ed. 2018.
Extent
1 online resource (XVI, 293 p. 3 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783319758329
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-75832-9
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)4100000004243665
  • (DE-He213)978-3-319-75832-9
  • (MiAaPQ)EBC5390257
  • (EXLCZ)994100000004243665

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