The Resource Marketing and American Consumer Culture : A Cultural Studies Analysis, by Arthur Asa Berger, (electronic resource)

Marketing and American Consumer Culture : A Cultural Studies Analysis, by Arthur Asa Berger, (electronic resource)

Label
Marketing and American Consumer Culture : A Cultural Studies Analysis
Title
Marketing and American Consumer Culture
Title remainder
A Cultural Studies Analysis
Statement of responsibility
by Arthur Asa Berger
Creator
Author
Author
Subject
Language
eng
Summary
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009
Member of
http://library.link/vocab/creatorName
Berger, Arthur Asa
Dewey number
306.0973
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
v8v97gKBPYs
Image bit depth
0
LC call number
HM621-HM656
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Palgrave Pivot
http://library.link/vocab/subjectName
  • United States-Study and teaching
  • Communication
  • Market research
  • Industrial management
  • Semiotics
  • Discourse analysis
  • American Culture
  • Media and Communication
  • Market Research/Competitive Intelligence
  • Media Management
  • Semiotics
  • Discourse Analysis
Label
Marketing and American Consumer Culture : A Cultural Studies Analysis, by Arthur Asa Berger, (electronic resource)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter’s The Strategy of Desire -- Coda: Marketing and Martians
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (XI, 164 p. 28 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783319473284
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-47328-4
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000974362
  • (DE-He213)978-3-319-47328-4
  • (MiAaPQ)EBC4770690
  • (EXLCZ)993710000000974362
Label
Marketing and American Consumer Culture : A Cultural Studies Analysis, by Arthur Asa Berger, (electronic resource)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter’s The Strategy of Desire -- Coda: Marketing and Martians
Dimensions
unknown
Edition
1st ed. 2016.
Extent
1 online resource (XI, 164 p. 28 illus.)
File format
multiple file formats
Form of item
online
Isbn
9783319473284
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-47328-4
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
  • (CKB)3710000000974362
  • (DE-He213)978-3-319-47328-4
  • (MiAaPQ)EBC4770690
  • (EXLCZ)993710000000974362

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