The Resource Personal Brand Creation in the Digital Age : Theory, Research and Practice, by Mateusz Grzesiak, (electronic resource)

Personal Brand Creation in the Digital Age : Theory, Research and Practice, by Mateusz Grzesiak, (electronic resource)

Label
Personal Brand Creation in the Digital Age : Theory, Research and Practice
Title
Personal Brand Creation in the Digital Age
Title remainder
Theory, Research and Practice
Statement of responsibility
by Mateusz Grzesiak
Creator
Author
Author
Subject
Language
eng
Summary
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media
Member of
http://library.link/vocab/creatorName
Grzesiak, Mateusz
Dewey number
658.827
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
ga8rzfimkxk
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Palgrave pivot
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Internet marketing
  • Public relations
  • Leadership
  • Industrial management
  • Management
  • Branding
  • Online Marketing/Social Media
  • Corporate Communication/Public Relations
  • Business Strategy/Leadership
  • Media Management
  • Innovation/Technology Management
Label
Personal Brand Creation in the Digital Age : Theory, Research and Practice, by Mateusz Grzesiak, (electronic resource)
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xvi, 185 pages)
Form of item
online
Isbn
9783319696973
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-69697-3
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)4100000002892077
  • (MiAaPQ)EBC5358060
  • (DE-He213)978-3-319-69697-3
  • (EXLCZ)994100000002892077
Label
Personal Brand Creation in the Digital Age : Theory, Research and Practice, by Mateusz Grzesiak, (electronic resource)
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xvi, 185 pages)
Form of item
online
Isbn
9783319696973
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-69697-3
Other physical details
illustrations.
Sound
unknown sound
Specific material designation
remote
System control number
  • (CKB)4100000002892077
  • (MiAaPQ)EBC5358060
  • (DE-He213)978-3-319-69697-3
  • (EXLCZ)994100000002892077

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