The Resource Planning for power advertising : a user's manual for students and practitioners, Anand Bhaskar Halve, (electronic resource)

Planning for power advertising : a user's manual for students and practitioners, Anand Bhaskar Halve, (electronic resource)

Label
Planning for power advertising : a user's manual for students and practitioners
Title
Planning for power advertising
Title remainder
a user's manual for students and practitioners
Statement of responsibility
Anand Bhaskar Halve
Creator
Subject
Genre
Language
eng
Summary
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters-an approach that brings alive the concepts within, and helps readers discover the theory in
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Halve, Anand Bhaskar
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.H3135 2005
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Response Books
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Planning for power advertising : a user's manual for students and practitioners, Anand Bhaskar Halve, (electronic resource)
Instantiates
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. [253]) and index
Contents
Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index
Dimensions
unknown
Extent
1 online resource (261 p.)
Form of item
online
Isbn
9788132102106
Specific material designation
remote
System control number
  • (CKB)1000000000747892
  • (EBL)434209
  • (OCoLC)400004744
  • (MiAaPQ)EBC434209
  • (EXLCZ)991000000000747892
Label
Planning for power advertising : a user's manual for students and practitioners, Anand Bhaskar Halve, (electronic resource)
Publication
Note
Description based upon print version of record
Bibliography note
Includes bibliographical references (p. [253]) and index
Contents
Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index
Dimensions
unknown
Extent
1 online resource (261 p.)
Form of item
online
Isbn
9788132102106
Specific material designation
remote
System control number
  • (CKB)1000000000747892
  • (EBL)434209
  • (OCoLC)400004744
  • (MiAaPQ)EBC434209
  • (EXLCZ)991000000000747892

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